The Home Industry Social Media Benchmark Report

The Average Monthly Growth Rate measures the rate at which a home brand increases its follower count month-over-month. Brands can expect different growth trajectories per channel, with TikTok still seeing significant follower growth. Many brands in the Home industry have well-established Instagram presences, leading to a natural saturation in growth. YouTube has recently experienced growth as users increasingly shift from traditional media to social media for entertainment.

Home Industry Highlights From Leading Brands

Home brands uncover opportunities in entertainment and content consistency across social media. Instagram reveals a need for more engaging video content, TikTok shows a ready audience for increased output and YouTube highlights high retention with potential for Shorts.

The Inside uses TikTok to showcase styles, tips and finishing touches to obtain the dreamy aesthetics TikTok scrollers dream of. Its focus on personalization and bold statement pieces resonate strongly with TikTok’s home decor audience, who have an affinity for the extraordinary. As a brand in the growing category, The Inside exemplifies the fact that great content matters more than follower count.

The Inside outperforms the home industry by 84.7%.

Matilda Goad thrives on Instagram with high engagement rates. Its elegant, yet timeless aesthetic succeeds in engaging those looking to discover their next purchase. Its Reels give a peek into the home and style of founder Matilda, which adds a flair of familiarity to the brand that helps with building a community.

Matilda Goad outperforms the home industry by 111.1%.

Design Seed gives YouTube audiences long-form tours of some of the most beautiful homes in the world. Its videos often feature makeovers or transformations, creating a compelling narrative for curious viewers. Practical design tips from interior designers makes the channel a valuable resource for both professionals and amateurs alike.

Design Seed outperforms the home industry by 11.7%.

‍

In this Home and Home Decor Industry Benchmark Report you’ll learn:

• The need for home brands on Instagram to enhance their video strategy for better engagement and audience resonance.
• Opportunities on TikTok for the home industry to expand its reach through optimized content and increased video production.
• The untapped potential of YouTube Shorts for home brands, despite high retention rates with their current long-form content.
• Strategies for improving entertainment value and consistency, key to unlocking growth and engagement across platforms.