The B2B Industry Social Media Benchmark Report

The Average Monthly Growth Rate measures the rate at which a B2B brand increases its follower count month-over-month. Brands can expect different growth trajectories per channel, with TikTok still seeing significant follower growth. Many brands in the B2B industry have well-established Instagram presences, leading to a natural saturation in growth. YouTube has recently experienced growth as users increasingly shift from traditional media to social media for entertainment.

B2B Industry Highlights From Leading Brands

The B2B industry showcases strong growth and engagement on Instagram, TikTok and YouTube, capitalizing on quality content to engage its niche audience. Despite smaller audience sizes, the content's relevance and depth have driven significant interaction and interest.

Procreate achieves a high TikTok engagement rate by highlighting beautiful artwork from users, as well as tutorials that showcase the app’s powerful drawing tools. The brand has recently made a splash with its firm anti-generative AI stance and commitment to artists, which sparked a lot of discussion. Ultimately, the brand’s TikTok strategy succeeds by fostering a supportive community of creators.

Procreate outperforms the B2B industry by 68.5%.

Notability receives high Instagram engagement by sharing tips, audience stories and note-taking techniques that resonate with broad audiences — from professionals to students. Its content strategy effectively demonstrates just how versatile the app truly is, focusing on real use-cases and perspectives to drive downloads.

Notability outperforms the B2B industry by 93.3%.

Notion leads in YouTube video views by providing in-depth tutorials and productivity tips that cater to both individual users and enterprise teams searching for workspace solutions. Its clear, informative videos help viewers optimize their workflows, making Notion’s YouTube channel a key destination for users.

Notion outperforms the B2B industry by 144.9%.

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In this B2B Industry Benchmark Report you’ll learn:

• Instagram is a promising platform for B2B brands, with opportunities to increase brand awareness through targeted content strategies.
• The effectiveness of B2B engagement on TikTok, indicating that its content resonates well with a niche but active audience.
• The preference for in-depth, long-form video content on YouTube, highlighting the B2B industry's success in engaging viewers with detailed information.
• Strategies for B2B brands to leverage their content's quality and relevance across social platforms, enhancing engagement and growth potential.