The best Travel and Tourism brands know how important it is to transport users to their favorite locations using social media. Dash Hudson takes leaders in these industries on new adventures to understand exactly what their audience wants, how to measure performance and foster deeper connections with their community.
Guide your strategy and goals moving forward with Dash Hudson’s Travel Industry Benchmarks. Dash Hudson took a deep dive into the most notable Travel, Tourism and Hospitality brands on Instagram, TikTok and YouTube to provide relevant benchmark KPIs.
5.6%
The average monthly growth rate for TikTok followers for Travel brands.
30.3K
The average amount of video views for Travel and Tourism brands on YouTube.
5.3/10
The average Entertainment Score of Travel brands on Reels.
Uncover which KPIs are critical to successful Health, Wellness and Lifestyle brands’ social strategies and how they’re staying ahead of the competition.
+358%
Increase in video views on Instagram
"I’ve been a Dash Hudson fan since 2020. It’s the simplest tool in terms of user-friendliness. Very clean. It’s also malleable — we can customize data, measure campaigns, pull different assets into galleries and use content on the web. So many assets in this tool make our jobs easier."
Kait Salmon
Senior Corporate Social Media Strategist at KSL Resorts
The Travel, Tourism and Hospitality industry boasts some of the most loyal customers on and off social. Because of this, becoming a household name in this industry isn’t an easy task.
Dash Hudson's social media management suite equips brands with the tools they need for successful, sustainable travel and tourism marketing, enabling them to drive performance, perfect their social strategy and gain loyal followers.
Leveraging earned content is one of the most important aspects of a Travel, Tourism and Hospitality brand's social media strategy because it helps people see themselves through the lens of others. With Dash Hudson’s Instagram User Generated Content, never miss the most influential posts and to show off new experiences and community created visuals to drive higher engagement.
Dash Hudson’s multi-channel scheduling solution is the easiest way for Travel brands to schedule their perfectly curated content for their most important channels.
Dash Hudson’s link-in-bio solution, LikeShop, bridges the gap between social posts and the latest destination for Travel and Tourism brands. Capture new audiences while creating a frictionless customer journey.