Case Study | CPG Industry
Growing Up Goody: A Heritage Hair Brand’s Visionary Social Strategy
Learn how hair accessories brand Goody is using data-backed insights to grow its audience on Instagram, while staying true to its brand identity.
See how Goody uses Boards to monitor content pillars.
Learn How Goody Uses Dash Hudson To:
- Leverage AI technology to understand which content resonates with its audience.
- Create the brand’s data-backed strategy that propels its growth on social.
- Measure how each of its unique content pillars is performing with its audience, and inform the brand’s content strategy.
Results
+831%
Audience Growth in 1 year with Dash Hudson
+1,478%
Audience Growth in 2 years with Dash Hudson
A True Oldie But Goodie
While Goody has mastered how to capture our attention in drugstore aisles across the country, the brand needed to command a similar presence in today’s digital era. The brand’s strategy aims to stay in the hearts and hair of consumers, making Instagram the perfect avenue to drive top of mind awareness and brand growth. The social team at Goody turned to Dash Hudson to hone the brand’s approach to Instagram.
"Dash Hudson really helps Goody to create a visual brand story. I live in the platform!"
Nicole Krinsky,
Former Social Media Manager at Goody
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