How Dash Hudson Helps Girlfriend Collective Accelerate Audience Growth

Agility in the Athleisure Sector

Girlfriend Collective distinguishes itself from other athleisure brands with its focus on eco-friendly products. Social media is essential for getting the word out about its environmentally-conscious ethos. However, all athleisure brands are present on the same channels, and entering the highly competitive market is no easy feat. This poses several challenges for the brand: how can it scale its growth on fiercely competitive social channels? And how can it position itself apart from its competitors, while also staying agile to market forces?

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“Prior to Dash Hudson, monthly reporting required double the time. We used Excel to track performance manually and outsourced a lot of the analytics to our in-house data team. Now that we can access all of our data in one place, we can understand where we stand against our KPIs in real-time.”

Aria Dimalanta,
Social Media Manager