Social Media Product Launch Template

Why You Should Be Launching New Products on Social Media

Social media is one of the most powerful tools a brand can have, especially when it comes to launching new products. If you aren’t using social media as a main pillar in your launch strategy, you are missing out on valuable customers and potential sales. Utilizing social media to tease your new product, share valuable information about the product and even behind the scenes of the product are all elements that help build familiarity and trust with a user, making them more likely to be not only excited by a launch but ultimately leaving them wanting to purchase. 

Tips for Launching a New Product on Social Media

Launching a new product on social media may feel overwhelming, but with the right tips, it can quickly become both a fun and rewarding aspect of your strategy. Here are some tips you can use to help ensure your social media product launch goes off without a hitch. 

Tease your launch

One of the most valuable things social media affords brands the opportunity to do is teasing launches. Whether it be days, weeks or months before launch, brands can post small snippets hinting at what a new product is, garnering engagement from users who are curious to learn more. While teasing is often a very successful tactic, be sure to be mindful of how far in advance, how often and how much information you are giving users. You don’t want to fatigue them or tease them to the point where they lose interest or become annoyed ‘waiting’ for the product launch for too long. 

Create a countdown

Using social media to have a countdown to your launch is extremely effective because it gives users a tangible date to look forward to and get excited about. Countdowns are typically most effective when used in the format of a story or something that isn’t a feed post. This way, they pop up almost as a reminder to users without bogging down or clogging up their feeds. 

Stay consistent

Consistency really is key when it comes to a successful product launch on social media. Consistency is important in more ways than one, both across channels and in posting cadence. Ensuring you’re sharing the same message across all of your channels about your new product is extremely important because it guarantees all of your different audiences are getting the same information and can feel the same way about your upcoming launch. Posting cadence is just as important because you want to ensure you keep this new product at the top of users' minds while posting regular content.

Host a contest or giveaway

A great way to get users engaged with a new product is by hosting a contest or giveaway. Not only does this get users excited about the possibility of winning your new offering, but it also helps increase follower count and overall engagement depending on the parameters of your contest. Your requirements don’t have to be a lot, they can be as simple as following your brand, tagging other users for an entry, sharing a post to their story or even using your launch-specific hashtag. 

Join Conversations

Everyone knows that social media has no shortage of opinions or conversations. Use tools like social listening to tap into what people are talking about that could relate to your upcoming launch and brainstorm ways to enter the conversation organically to let them know what you have coming. This is a great way to use social media to get your new product in front of an audience other than your own and mark yourself as an authority in your industry.  

Use a product launch template

A product launch template is a surefire way to ensure you’re not missing any opportunities when it comes to launching your new product on social media. When you’re gathering your to-do’s, it can be easy to miss small (or big) details, especially if this is something you’re doing for the first time or for the first time in a while. A great product launch template will provide you with a solid base of everything you’ll need to gather and do before, during and after the launch to guarantee success. 

How To Launch a New Product on Social Media Using Dash Hudson’s Template

The whole purpose of using a template is to make your life easier, not more complicated. Because of this, Dash Hudson has created a step-by-step social media product launch template with ease of use and simplicity in mind. Our template includes sections and tabs that help you drill down the details on your:

• Goals: Highlight the main goals you want to achieve with this launch and campaign. 
• Channels: Consider the channels on which you want to launch this product and how you plan to use it. 
• Creative: Use the creative checklist to ensure you have all of your assets ready to go for launch. 
• Influencer strategy: If influencers are a part of your launch strategy, include their information here. 
• Calendar: Layout exactly when you’re going to be posting content and key dates around this launch. 
• Performance reporting: After the launch is complete, report on performance to see how well your assets performed.  

And that’s not all. The Overview tab also has space to keep track of the most important aspects of your launch, such as the product itself, the launch objective, the target audience, the timeline, the budget and more. 

Are you ready to launch your new products on social media more confidently than ever before? Download your free social media product launch template to get started today.