Social Media KPI Report Template

What Are Social Media KPIs?

Social media key performance indicators (KPIs) are metrics that brands use to measure the effectiveness of social media campaigns or strategies. By setting KPI goals and paying attention to the results, businesses and social media marketers alike can deeply understand how well their efforts are working and what they should continue to do or stop. 

Most Common Social Media KPIs to Track

The great (and intimidating) thing about KPIs is that there is no one-size-fits-all approach to tracking. KPIs are flexible and can be chosen based on your goals. Here are just some of the most common social media KPIs that marketers like to use to gauge performance: 

• Engagement: Likes, comments, shares and interactions on your content. 
• Reach: The amount of people who have seen your post or campaign.
• Follower Growth: The amount in which your followers are increasing. 
• Impressions: The number of times your content has been displayed, regardless of whether it is being interacted with or not. 
• Click-Through Rate: The total percentage of people who clicked on a link out of the total number of impressions. 
• Conversion Rate: This is the percentage of users who follow the desired journey of your campaign after clicking a link from your social content. 
• Cost Per Click (CPC): For paid social media campaigns, CPC measures the cost of every click on your ad. 

Why Your Brand Needs A Social Media KPI Report

KPIs are almost rendered pointless if you aren’t taking the time to track their performance and share the results with your team or stakeholders. The entire point of social media KPIs is to hit certain milestones and have actionable items that can then be worked on to improve performance overall. 

A social media KPI report and template can make what feels like a daunting or overwhelming task something you actually look forward to doing. Having the right template that matches your brand and KPIs not only gives you a space to record all of your performance results, but also a spot to store all of those results in a nice, easy-to-understand package that can be shared with anyone and understood by all.  

How To Use Dash Hudson’s Social Media KPI Report Template

Dash Hudson’s KPI report template eliminates the guesswork and the research that comes with KPIs. You already have a general idea of what you want to track when it comes to your strategy or campaign, so you can use this template to pick and choose what makes the most sense for you. 

Use the KPIs tab to sift through all of the different kinds of KPIs you may want to track. After deciding which ones work, head to the KPI Reporting tab where you can customize the data to reflect exactly what you want to report on. You can add additional KPIs, take away ones that don’t make sense for your brand or campaign right now and even add and remove the specific platforms you want to track the KPI performance on. 

Once your tab is ready to go, you can start collecting data to report to your team and stakeholders. Tabs can be duplicated for easy access and comparisons to different time periods. 

Are you ready for goal setting and KPI tracking to be easier than ever? Download your free social media KPI report template to get started today.