Influencer Checklist Scorecard

What Is an Influencer Checklist or Scorecard?

An influencer scorecard is a tool brands can use to easily grade potential influencer partnerships, ultimately aiding in the decision-making of whether or not the collaboration is a good fit. A good influencer checklist consists of a set of criteria that must be met or exceeded by the specific influencer to move forward with the partnership. Do remember that an influencer checklist and scorecard is merely a stepping stone in the journey to finding the right influencers, not the be-all and end-all. 

Why Your Brand Needs An Influencer Checklist

Influencer culture is trending and has exploded across all social platforms, making influencer marketing the biggest opportunity brands have right now. Consumers are now turning to creators to learn what to buy and what not to buy and trust their opinions and reviews more than anything. As a brand, it may seem tempting to just get the most popular influencer or the cheapest or even just as many as you can, but there are better moves. Enter your influencer scorecard. 

An influencer scorecard is a quick and easy gut check to ensure your brand is on the right track with the influencer you want to partner with. While on the outside it may seem like a great choice, the checklist and scorecard will uncover the topics that you may not have considered before, allowing you to ensure this partnership is what makes sense for you and your audience.  

How To Use Dash Hudson’s Influencer Scorecard and Checklist

Dash Hudson has made an influencer scorecard that is easy to use and will save you a lot of time when it comes to filtering through possible influencer partnerships. 

1. The first step is to identify the creator(s) you potentially want to collaborate with. 
2. Next, you will go through the checklist provided and give the creator a score between one (the lowest) and five (the highest). The final total will automatically be added up as you go along. 
3. Once you have your final score, you can refer to the score ‘legend’ at the bottom of the checklist to help you make your decision on whether you want to move ahead with this partnership. 
4. Repeat this process with every influencer or creator you are considering collaborating with. 

Again, this checklist should not be the only deciding factor in your influencer partnership journey, but it can help make the decision-making process a bit easier. 

Measuring Influencer Performance with Dash Hudson

To truly understand influencer performance, you must go beyond an influencer scorecard. Dash Hudson’s sophisticated influencer management tools remove manual or surface-level insights and allow brands to seamlessly measure creator ROI and EMV, see which posts and stories drive engagement and predict content performance, ultimately maximizing the impact of your spending.