The Wellness Industry Social Media Benchmark Report

In the latest TikTok, Instagram and YouTube benchmark reports, uncover which KPIs are critical to wellness brands’ social strategies.

Download the Benchmarks

To win in today’s social media landscape, wellness brands must understand what truly resonates with their audiences to maximize ROI and achieve lasting success. While metrics like follower count and growth rate remain essential, wellness brands are focusing on metrics such as engagement, owned reach and posting cadence to gain a deeper understanding of how content is received.

Wellness Industry Benchmarks and Statistics

Taux de croissance mensuel moyen des médias sociaux pour Followers/ Abonnés

Logo TikTok

TikTok

6.8%

Instagram Logo

Instagram

1.0%

Youtube Logo

Youtube

1.4%

* Follower growth rate data taken from the September 2024 Wellness Industry Benchmarks. See the report for the full methodology.

The Average Monthly Growth Rate measures the rate at which a wellness brand increases its follower count month-over-month. Brands can expect different growth trajectories per channel, with TikTok still seeing significant follower growth. Many brands in the Wellness industry have well-established Instagram presences, leading to a natural saturation in growth. YouTube has recently experienced growth as users increasingly shift from traditional media to social media for entertainment.

Wellness Industry Highlights From Leading Brands

The wellness industry experiences notable growth across social media, with Instagram, TikTok and YouTube showcasing varying levels of engagement and audience resonance. Opportunities to refine content strategies present a path to even greater success.

Ritual thrives on TikTok by mixing health education with a dash of humor, creating content that feels both approachable and informative. Its videos, which range from simplifying wellness concepts to showcasing behind-the-scenes moments, consistently engage audiences. By pinning key posts, Ritual keeps its most important messages front and center and its wellness wisdom top of mind.

Ritual outperforms the wellness industry by 47%.

Orange Theory uses Instagram to educate and inspire its followers. Its content strategy is focused on providing immense value to its audience in the form of gym tips, community challenges and Q&A sessions. The fitness brand’s authenticity drives active participation and interest from its audience.

Orange Theory outperforms the wellness industry by 127.3%.

Technogym leads in YouTube video views by providing insights into the latest athletic events, as well as expert content in the latest equipment innovations. Technogym keeps its content relatively short, with the exception of full fitness videos, that collectively establish the brand as a leader in the wellness space.

Technogym outperforms the wellness industry by 90.9%.

In this Health and Wellness Industry Benchmark Report you’ll learn:

  • The potential for the wellness industry on Instagram to increase engagement and entertainment value by tailoring content more effectively.
  • The significance of TikTok as the fastest-growing platform for wellness, highlighting the need for optimized content strategies to match audience interest.
  • How content on YouTube resonates with the wellness audience, supported by strong viewer retention rates, emphasizing the appeal of in-depth, value-driven content.
  • Strategies for leveraging platform strengths and audience insights to amplify reach, engagement, and overall social media impact in the wellness industry.
Méthodologie

For the 2H 2024 Social Media Benchmark Reports, Dash Hudson pulled a sample of global companies across TikTok (n=1,150), Instagram (n=2,956), and YouTube (n=631), analyzing their activity between January 1, 2024 – June 30, 2024, to determine average performance against a predetermined set of KPIs. These benchmarks include handles with a minimum of 1K followers, from both customers and non-customers.

Explore Previous 2024 Benchmark Reports

Obtenir le rapport

Télécharger le rapport complet sur l'industrie du bien-être

En saisissant votre adresse électronique, vous acceptez de recevoir des courriers électroniques marketing de la part de Dash Hudson. Vous pouvez vous désinscrire à tout moment.

Dash Hudson a besoin des coordonnées que vous nous fournissez pour vous contacter au sujet de nos produits et services. Pour plus d'informations sur nos pratiques en matière de confidentialité et notre engagement à protéger votre vie privée, consultez notre Politique de Confidentialité.

Profitez-en !

Click on the button below to access the Benchmarks.
Oups ! Un problème est survenu lors de la soumission du formulaire.

More Social Media Benchmarks By Industry

The Only Software Marketers Need to Succeed and Scale