The B2B Industry Social Media Benchmark Report
In the latest TikTok, Instagram and YouTube benchmark reports, uncover which KPIs are critical to B2B brands’ social strategies.
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To win in today’s social media landscape, B2B brands must understand what truly resonates with their audiences to maximize ROI and achieve lasting success. While metrics like follower count and growth rate remain essential, B2B brands are focusing on metrics such as engagement, owned reach and posting cadence to gain a deeper understanding of how content is received.
B2B Industry Benchmarks and Statistics
Nombre moyen de Followers/ d'abonnés
TikTok
193.9K
418.1K
Youtube
192.3K
* Follower Count data taken from the September 2024 B2B Industry Benchmarks. See the report for the full methodology.
The Average Monthly Growth Rate measures the rate at which a B2B brand increases its follower count month-over-month. Brands can expect different growth trajectories per channel, with TikTok still seeing significant follower growth. Many brands in the B2B industry have well-established Instagram presences, leading to a natural saturation in growth. YouTube has recently experienced growth as users increasingly shift from traditional media to social media for entertainment.
B2B Industry Highlights From Leading Brands
L'industrie B2B affiche une forte croissance et engagement sur Instagram, TikTok et YouTube, capitalisant sur un contenu de qualité pour engager son public de niche. Malgré des audiences plus réduites, la pertinence et la profondeur du contenu ont suscité une interaction et un intérêt significatifs.
Procreate achieves a high TikTok engagement rate by highlighting beautiful artwork from users, as well as tutorials that showcase the app’s powerful drawing tools. The brand has recently made a splash with its firm anti-generative AI stance and commitment to artists, which sparked a lot of discussion. Ultimately, the brand’s TikTok strategy succeeds by fostering a supportive community of creators.
Procreate outperforms the B2B industry by 68.5%.
Notability receives high Instagram engagement by sharing tips, audience stories and note-taking techniques that resonate with broad audiences — from professionals to students. Its content strategy effectively demonstrates just how versatile the app truly is, focusing on real use-cases and perspectives to drive downloads.
Notability outperforms the B2B industry by 93.3%.
Notion leads in YouTube video views by providing in-depth tutorials and productivity tips that cater to both individual users and enterprise teams searching for workspace solutions. Its clear, informative videos help viewers optimize their workflows, making Notion’s YouTube channel a key destination for users.
Notion outperforms the B2B industry by 144.9%.
In this B2B Industry Benchmark Report you’ll learn:
- Instagram est une plateforme prometteuse pour les marques B2B, avec des possibilités d'accroître la notoriété de la marque grâce à des stratégies de contenu ciblées.
- L'efficacité du site B2B engagement sur TikTok, ce qui indique que son contenu trouve un écho favorable auprès d'un public niche mais actif.
- La préférence pour le contenu vidéo approfondi et de longue durée sur YouTube, soulignant le succès de l'industrie B2B dans l'engagement des spectateurs avec des informations détaillées.
- Stratégies permettant aux marques B2B de tirer parti de la qualité et de la pertinence de leur contenu sur les plateformes sociales, afin d'améliorer engagement et le potentiel de croissance.
For the 2H 2024 Social Media Benchmark Reports, Dash Hudson pulled a sample of global companies across TikTok (n=1,150), Instagram (n=2,956), and YouTube (n=631), analyzing their activity between January 1, 2024 – June 30, 2024, to determine average performance against a predetermined set of KPIs. These benchmarks include handles with a minimum of 1K followers, from both customers and non-customers.