Case Study | Food Industry
Hello, ROI: ALOHA's Recipe for Engagement and Growth on Instagram
Learn how ALOHA leverages Dash Hudson's tools to hone in on what resonates most with its audience, effectively increasing the brand's engagement and site traffic as a result.
Explore how ALOHA refines its Instagram strategy with Community.
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In this Instagram shopping case study learn how:
- ALOHA engages its fans with rapid responses to comments and questions using Dash Hudson's Community Manager.
- Identifying themes in your content and measuring success is seamless using Boards.
- ALOHA creates value for its fans with LikeShop, by easily linking them to product pages on-site.
Results
+13%
Engagement After 1 Year With Dash Hudson
+82%
Engagement Increase on Identified Content Pillars
The Ingredients for Success on Social
For an up-and-coming food brand, Instagram can be a crowded place with too many cooks in the kitchen. Discover ALOHA’s winning recipe for drool-worthy content, a side of organic engagement, and a dash of site traffic conversion, to create a holistic strategy on Instagram.
"As a food brand, it just makes sense to be driving to sales conversions online. When we tried Instagram Shopping, the call-out of a shopping bag on a picture of a smoothie bowl just didn’t resonate with our audience. We actually decided to switch back to LikeShop, and now see strong click-throughs on blog posts and recipes!"
Taylor Cronk,
Former Social Media Manager
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