Short-form video content is increasingly important on social, but many brands are scrambling to crack this format while proving ROI. Making a successful shift from static social media marketing to short-form video doesn’t have to be painful — and selecting the right creators, as well as focusing on community-building, have been part of a winning strategy for brands like Rare Beauty.
In this webinar hosted by Adweek, discover the steps you can take to transform your social strategy from Kate Kenner Archibald, Chief Marketing Officer at Dash Hudson, and Ashley Murphy, Vice President of Consumer Marketing at Rare Beauty.
Meet Our Speakers:
Kate Kenner Archibald
Chief Marketing Officer
Dash Hudson
Ashley Murphy
Vice President of Consumer Marketing
Rare Beauty
During this webinar, you’ll uncover:
- The impact that entertaining short-form video content has on driving social media ROI
- Why creator-brand partnerships outperform brand-only content, and how to choose the right type of creators
- How brands can use community-building to achieve higher engagement and follower growth than industry averages
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