Surpassing Goals: REVOLVE's AI-Enhanced Paid Social Strategy

A Step Ahead of the Competition

REVOLVE had a firm grasp on what type of content engaged its organic Instagram audience, but needed to better understand what imagery drove ROI for paid social campaigns. REVOLVE’s ads team turned to Dash Hudson to select creative for ads with visual predictive technology.

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REVOLVE + Vision 

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Dash Hudson’s Vision technology uses computer vision and machine learning to build brand-specific prediction models for photos. REVOLVE partnered with Dash Hudson to analyze a set of potential images to use in an advertising campaign. REVOLVE selected the images that Vision predicted to be high performers, and using Facebook’s A/B campaign testing, compared the results to photos they would have used otherwise.

A Trendsetting Creative Strategy 

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Consumers want to connect with their favorite brands in meaningful ways, be it organically or through paid content. In today’s crowded social space, every interaction counts. With optimization from Vision, REVOLVE’s paid creative strategy is slaying the status quo. Vision enables the REVOLVE team to consistently outperform their advertising KPIs and serve their audience the outfit inspo they want most.