Case Study | Home Industry
House Beautiful's AI Blueprint for Visual Marketing Strategy
Learn how House Beautiful UK leverages Dash Hudson’s visual intelligence technology to reach new audiences and to refine its visual marketing strategy on Instagram.
Learn how House Beautiful relies on Instagram Insights to enhance content.
Learn:
- How House Beautiful uses Dash Hudson’s visual intelligence technology to predict, measure, and enhance its content performance.
- House Beautiful’s approach to curating and measuring its Instagram Stories.
- How Dash Hudson's content segmentation tool helps House Beautiful to understand which content pillars resonate with its audience the most.
Results
+40%
Average Engagement Rate in 6 Months Using Dash Hudson
+36%
Follower Growth in 6 Months Using Dash Hudson
Decor Inspo for the Digital Age
House Beautiful UK had mastered its brand voice and quaint English style in its print magazine, but needed to renovate its approach to Instagram to inspire new home aficionados. With Dash Hudson, the publisher combines its design expertise with data-backed insights to drive image and video performance, accelerate audience growth, and curate engaging Instagram Stories.
"I love using Dash Hudson—it has completely changed our approach to Instagram and how we interact with our audience. Ultimately, it’s really helping us to increase engagement and build a loyal following."
Olivia Heath,
Digital Editor at House Beautiful UK
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