Who to Follow on Instagram: Indie Fashion Brands

Welcome to the Who to Follow on Instagram series. A look into who to follow for inspiration from mens's style influencers to the best swimsuit brands. Scrolling through Insta can make for an explosion of the senses, and today we're focusing on a category that never fails to titillate with compelling narratives — fashion.

Indie fashion brands are carving out their own niches on Instagram, offering fresh and unique perspectives that stand out from the mainstream retail giants. While retail brands on Instagram have long dominated our closets and feeds with their time-tested styles and massive campaigns, it's the indie labels that are now capturing the imagination and hearts of fashion-forward individuals seeking something different.

If you're on the hunt for fashion that speaks to your soul, breaks the mold, and adds that coveted edge to your wardrobe, our curated list of indie fashion brands to follow on Instagram is your treasure map. Let’s dive into the world of fashion’s best-kept secrets and find your next style inspiration.

@loq

All of that cool footwear worn by all those ladies whose style you admire? Yeah, most likely LoQ.

@lisasaysgah

A multi-brand e-tailer that carries most of the labels featured here, but with a very distinct, strong point of view.

@dear_frances

High quality shoes, small batches, Italian. Need we say more.

@objectswithoutmeaning

For all the chicks that embody the word rad.

@jessekamm

The endless inspo provided by the LA renaissance and California living lives in the spirit of the Jesse Kamm collection, which makes for the perfect Insta gallery.

@stylemafia

Miami's image is changing and Style Mafia is proof of that. This line ain't for your SoBe club-hopping hunny.

@realisationpar

One word: Australian. Founded by Miz Spencer. 'Nuff said.

@beaufille

For all the chicks who crave a little whimsy but hate it when things are too literal.

@thefrankieshop

A NYC boutique with a cult following that opened a Parisian outpost and just launched e-commerce. Yes x3.

@caroncallahan

Clothes for girls that have an unfussy aesthetic and impeccable taste, in both clothes and Instagram accounts.

@rouje

What do you get when a French It girl and style star starts her own clothing line? Perfection, basically.

@byfarshoes

These seemingly vintage-inspired styles make for a fully inspiring Instagram gallery.

@lauralombardi

Jewelry pieces that perfectly encapsulate that intangible New York City essence.