Most Followed TikTok Accounts in 2024

Lesley Mailman
•
Posted On
July 2, 2024
Updated On
•
blue vector image of checkmark to represent tiktok followers blog header

Contents

Contents

TikTok is a platform brimming with diverse niches. What you encounter on your 'For You Page' (FYP) can be vastly different from what others see. As you interact more with the app, TikTok fine-tunes its algorithm to your preferences, delivering content that touches on something personal or resounds with you. Influencers stand out among the various content types that captivate users — today, influencers aren't just the accounts with the most followers; they represent niche interests and communities as well. This makes TikTok influencer marketing a prime opportunity for brands in 2024.

This blog details:

  • What is a TikTok influencer?
  • The most followed TikTok accounts. 
  • Top TikTok followers by industry. 
  • Should your brand utilize influencers?

What Is a TikTok Influencer?

TikTok influencers are creators who share engaging content that strongly connects with their audience, often going viral. One of TikTok's standout features is that users don't need a large following to gain significant views, achieve virality or become influential. Unlike Instagram, TikTok influencers can range from having just a few hundred followers to several million. Their reach and impact depend more on the type of content they produce and the industry they belong to.

Most Followed TikTok Accounts

Before we dive into the top TikTok influencers by industry, let’s first analyze the accounts that are followed the most on the platform overall. 

The most followed TikTok accounts are a dynamic mix of entertainers, brands, influencers and creators who captivate millions with their unique content. From dance challenges and comedy skits to insightful tutorials and lifestyle tips, these famous creators and brand accounts set TikTok trends and inspire audiences worldwide. These are the top 20 most followed TikTok influencers: 

table listing the most followed tiktok accounts

Top Influencers on TikTok by Industry

TikTok's advanced customization capabilities have enabled influencers to thrive in every imaginable niche, industry and vertical. This creates significant opportunities for marketers to establish a presence and collaborate with influencers across various sectors. The following top TikTok influencer accounts, categorized by niche and sorted by most followed, showcase creators who are already making a notable impact in your industry. 

TikTok Automotive Influencers

From driving and reviewing to repairing and modifying, these influencers are truly revving up user engagement on TikTok with all things automotive. They cover every aspect of the car world, captivating users with their expertise and passion for vehicles.

Image credit: @supercarblondie, @itsdanielmac and @dimagordey

1. Alexandra Darvall

  • Username: ​​@supercarblondie 
  • Followers: 18.3 Mmillion 
  • Likes: 303.2 million

Australian-born and now based in Dubai, Supercar Blondie is celebrated across social media for her dynamic and captivating automotive content. She showcases everything from luxury supercars to unique concept vehicles, offering viewers an inside look at the most exciting cars in the world. Her engaging and informative videos have made her a leading figure in the automotive community. 

2. Daniel Mac

  • Username: @itsdanielmac
  • Followers: 14.3 million
  • Likes: 346.4 million

Daniel Mac, an American social media sensation, is famous for his unique approach to automotive content. He stops owners of luxury vehicles and asks them what they do for a living, combining humor and curiosity — this is also a great way to broaden your appeal, by reaching those who have other interests. This engaging format has made him one of the biggest automotive influencers on TikTok, providing followers with a glimpse into the lives of luxury car owners.

3. Dima Gordey

  • Username: @dimagordey
  • Followers: 5.7 million
  • Likes: 109.3 million

Dima Gordey, a Russian content creator, specializes in showcasing luxury and sports cars. His TikTok features brands like BMW, Mercedes and Lamborghini, offering viewers a front-row seat to some of the most desirable vehicles in the world. Dima’s detailed reviews and high-energy presentations have earned him a substantial following and significant influence in the automotive scene.

Honorable mentions:

TikTok Beauty Influencers

TikTok has become a powerhouse platform for the beauty industry, showcasing a blend of influencers and celebrity brand owners. These influential figures captivate audiences by sharing a mix of content, from unveiling the latest beauty products to offering a peek into their daily routines. They often infuse their posts with trending sounds and humorous videos, making their content both engaging and entertaining.

Image credit: @kyliejenner, @selenagomez and @jamescharles

1. Kylie Jenner

  • Username: @kyliejenner
  • Followers: 56.1 million
  • Likes: 1.4 billion

Kylie Jenner, an American socialite and social media personality, is the founder and owner of Kylie Cosmetics. Her TikTok content features a blend of daily life snippets, product placements and demonstrations of how Kylie Skin products look and work. Lately, her engaging videos often include trending sounds and humor, making her beauty tips and product showcases feel personal, yet informative and fun.

2. Selena Gomez

  • User name: @selenagomez
  • Followers: 58.3 million
  • Likes: 628 million

Selena Gomez, an accomplished actor, musician and producer, is also the founder and owner of Rare Beauty. Her TikTok content primarily showcases innovative ways to wear new products from her makeup line, often interspersed with humorous videos set to trending sounds. Selena's authentic and creative approach to beauty makes her content both relatable and inspirational for her millions of followers.

3. James Charles

James Charles is an American beauty influencer and makeup artist. He creates videos showcasing various makeup looks, offering tips and advice and providing glimpses into his everyday life. Known for his bold and creative makeup tutorials, James's content is a blend of beauty trends, artistry and entertainment, making him a standout figure in the beauty community on TikTok.

Honorable mentions:

Consumer Electronics TikTok Influencers

Tech influencers on TikTok are redefining how we engage with the latest technology. These tech-savvy creators showcase a blend of innovative reviews, unboxings and DIY projects that captivate and educate their audiences. Whether you're looking for in-depth gadget reviews or creative tech hacks, these influencers provide valuable insights and entertainment.

Image credit: @carterpcs, @mkbhd and @ijustine

1. Carter Smith

  1. Username: @carterpcs
  2. Followers: 5.2 million
  3. Likes: 553.9 million

Known as the Gadget Guru, Carter's TikTok channel features adventurous explorations in technology, from transforming everyday items into high-tech gadgets to creating AI models. His content appeals to a younger crowd and often goes viral due to his innovative approach.​

2. Marques Brownlee

  1. Username: @mkbhd
  2. Followers: 2 million
  3. Likes: 26.2 million

MKBHD, also known as Marques Brownlee, is a highly respected tech reviewer and content creator. He delivers insightful reviews, unboxings and comparisons of the latest gadgets and technology. Renowned for his in-depth knowledge and clear explanations, MKBHD offers a reliable source of tech information, making his content essential for tech enthusiasts and consumers alike.

3. Justine Ezarik

  1. Username: @ijustine
  2. Followers: 1.4 million
  3. Likes: 47.4 million

iJustine, also known as Justine Ezarik, is a prominent content creator and tech enthusiast, and arguably a pioneer of both YouTube and tech influencing, starting her YouTube channel back in 2006 with a viral review of her 300-page iPhone bill. She captivates her audience with a diverse range of content, including unboxings, tech reviews and lifestyle videos. Known for her engaging personality and expertise, iJustine offers viewers a unique blend of entertainment and informative tech insights, making her a go-to source for the latest in technology and gadgets.

Honorable mentions:

TikTok CPG Influencers

Consumer Packaged Goods (CPG) TikTok influencers have gained massive popularity by showcasing various household goods and packaged food products through creative, engaging and informative content. These influencers are adept at blending entertainment with practical advice and reviews, making them key figures in promoting everyday consumables.

Image credit: @homewithfarah, @imjuliekay and @caleontwins

1. Farah Merhi

Farah Merhi, a top home decor influencer on TikTok, skillfully blends interior design tips with CPG promotions. Her content features regular partnerships with brands like Airwick and Method, showcasing home scents and shampoos in practical, stylish ways that fit her content. Her ability to seamlessly integrate consumer products into her decor advice makes her a trusted figure in both home decor and consumer goods.

2. Julie Kay

  • Username: @imjuliekay
  • Followers: 5.3 million
  • Likes: 171.1 million

Julie Kay is a dynamic influencer who combines beauty and lifestyle content with a focus on everyday consumables. Her TikTok features a mix of makeup tutorials, skincare routines and lifestyle hacks, offering her followers a comprehensive guide to looking and feeling their best using accessible products.

3. Samantha and Madeleine Caleon

  • User name: @caleontwins
  • Followers: 3.5 million
  • Likes: 157.1 million

The Caleon twins bring double the fun with their energetic and engaging content. Known for their synchronized routines and creative product showcases, these twins highlight a variety of consumables, from snacks to cosmetics. Their charismatic and lively videos make every product review an entertaining experience.

Honorable mentions:

TikTok Fashion Influencers

Fashion TikTok influencers are redefining style trends and inspiring millions with their innovative and boundary-pushing content. These influencers bring fresh perspectives to the fashion industry, offering a blend of creativity, confidence and authenticity.

Image credit: @wisdm8, @the.navarose and @denisemercedes

1. Wisdom Kaye

  1. Username: @wisdm8
  2. Followers: 11 million
  3. Likes: 364.7 million

Described as the ‘best-dressed guy on TikTok’ by VOGUE, Wisdom Kaye is known for breaking boundaries in the fashion world. His content showcases bold, unique styles that inspire followers to embrace their individuality through fashion.

2. Nava Rose

  1. Username: @the.navarose
  2. Followers: 5.7 million 
  3. Likes: 253.3 Mmillion

Nava Rose captivates her audience with her eclectic and creative fashion sense. She combines DIY fashion projects, thrift store hauls and trendsetting outfits, making her a go-to source for innovative and affordable fashion ideas.

3. Denise Mercedes

  1. Username: @denisemmercedes
  2. Followers: 3.4 million
  3. Likes: 63.2 million

Denise Mercedes promotes body positivity and inclusivity in fashion. Known for her viral ‘Style Not Size’ series, she and her friend Maria Castellanos (@mariacastellanos) showcase how the same outfits look on different body types, encouraging her followers to embrace their curves and wear what makes them feel confident.

Honorable mentions:

Financial TikTok Influencers 

Financial TikTok influencers are making waves by breaking down complex financial concepts into engaging and easily digestible content. They offer valuable advice on saving, investing and managing money, helping their followers make informed financial decisions along with partnering with companies to make UGC and more for financial services marketing campaigns. 

Image credit: @erikakullberg, @marktilbury and @humphreytalks

1. Money Lawyer Erika

Erika Kullberg, also known as Money Lawyer Erika, combines her legal expertise with financial advice to help her followers navigate the complexities of personal finance. She covers topics such as student loans, credit card hacks and consumer rights, providing valuable information that can help viewers save money and avoid common financial pitfalls.

2. Mark Tilbury

  • Username: @marktilbury
  • Followers: 7.2 million
  • Likes: 95 million

Mark Tilbury is known for his straightforward and relatable financial advice. He shares insights on investing, entrepreneurship and personal finance, often using storytelling and real-life examples to illustrate his points. His content empowers viewers to take control of their financial futures with practical tips and strategies.

3. Humphrey Yang

Humphrey Yang is a trusted voice in the social media finance community on TikTok, known for his clear and concise explanations of financial concepts. He creates content on investing, taxes and personal finance, making complex topics accessible to a wide audience. His practical advice and educational videos help viewers make smarter financial decisions.

Honorable mentions:

TikTok Food Influencers

The food industry boasts some of the most followed and liked TikTok accounts across any niche. Food influencers on TikTok are redefining culinary experiences with their innovative recipes, cooking tips and mouth-watering food content. These creators captivate audiences with their culinary creativity and engaging personalities.

Image credit: @bayashi.tiktok, @abir.sag and @keith_lee125

1. Hiroaki Nakabayashi

Bayashi is a culinary sensation on TikTok, known for his quick and visually stunning recipe videos. His content features a mix of traditional and modern dishes, presented in a captivating style that keeps viewers coming back for more. With an impressive follower count and billions of likes, Bayashi’s creative and mouth-watering recipes make him a must-follow for food enthusiasts.

2. Abir El Saghir

  • Username: @abir.sag
  • Followers: 25.6 million
  • Likes: 380.3 million

Abir El Sagir is one of the most followed Arab creators on TikTok and a passionate philanthropist. She blends Lebanese and international flavors, showcasing recipes from traditional dishes to creative culinary experiments. Known for her generous spirit, Abir often donates the food she makes to those in need. Her content beautifully combines culinary delights with compassionate outreach, earning her millions of adoring followers.

3. Keith Lee

  • Username: @keith_lee125
  • Followers: 16.4 million
  • Likes: 744.1 million

Keith Lee is known for his straightforward and relatable food reviews. His content often features honest reviews of popular food items and restaurant dishes, providing his audience with valuable insights. Keith's genuine and approachable style, combined with his passion for food, has earned him a significant following and a reputation as a trusted food critic on TikTok.

Honorable mentions:

TikTok Home Influencers

TikTok hosts a vibrant community of influencers who specialize in the home industry which includes interior design, home renovation, DIY projects and home decor. These creators captivate audiences with their innovative ideas, practical tips and engaging content.

Image credit: @eastcoastdiy, @emilyrayna and @dearmodern

1. Cori Bosco

  • Username: @eastcoastdiy
  • Followers: 6.2 million
  • Likes: 151.9 million

East Coast DIY documents their journey of rebuilding their home after it was flooded by Hurricane Ian. Their TikTok showcases the entire renovation process, from the initial damage assessment to the detailed DIY projects involved in restoring their home. This account provides inspiration and practical advice for anyone dealing with home renovations, especially in the aftermath of natural disasters.

2. Emily Shaw

  • Username: @emilyrayna
  • Followers: 5.8 million
  • Likes: 124.4 million

Emily Shaw combines her passion for interior design with a knack for DIY projects. Her TikTok features room transformations, budget-friendly decor tips and creative home solutions. Emily’s engaging personality and eye for design make her content both inspirational and accessible, appealing to a wide range of viewers looking to enhance their living spaces.

3. Mr Cliff Tan

  • Username:@dearmodern
  • Followers: 2.9 million
  • Likes: 61.4 million

Mr. Cliff Tan, an ARB Architect, focuses on Feng Shui and space planning. His TikTok content offers insights into creating harmonious and functional living spaces. Cliff shares expert advice on applying Feng Shui principles, optimizing room layouts and enhancing the flow of energy in homes.

Honorable mentions:

TikTok Luxury Influencers

Luxury influencers on TikTok captivate audiences with their sophisticated style, high-end fashion and exclusive lifestyle content. These creators set trends and offer a glimpse into the world of luxury living.

Image credit: @chiaraferragni, @neginmirsaelhi and @leoniehanne

‍

1. Chiara Ferragni

  1. Username: @chiaraferragni
  2. Followers: 6.5 million
  3. Likes: 276 million

Chiara Ferragni is a renowned Italian fashion icon and entrepreneur known for her impeccable style and luxury lifestyle. Her TikTok content features high-end fashion hauls, behind-the-scenes looks at glamorous events and collaborations with prestigious brands. Chiara’s influence extends beyond social media, making her a key figure in the fashion industry.

2. Negin Mirsalehi

  1. Usename: @neginmirsalehi
  2. Followers: 1.2 million
  3. Likes: 11.6 million

Negin Mirsalehi, owner and creator of the beauty brand Gisou, combines her passion for fashion and beauty with a luxurious lifestyle. Her TikTok showcases chic outfits, beauty routines and travel diaries from exotic locations. Negin’s sophisticated content and entrepreneurial spirit have earned her a dedicated following and collaborations with top luxury brands.

3. Leonie Hannes

  1. Username: @leoniehanne
  2. Followers: 1.7 million
  3. Likes: 53.2 million

Leonie Hanne is a prominent German fashion influencer known for her exquisite taste and high-fashion content. Her TikTok features runway looks, fashion week highlights and styling tips. Leonie’s elegant and trendsetting posts make her a favorite among luxury fashion enthusiasts.

Honorable mentions:

Media TikTokers

TikTok is a vibrant platform for innovative video creators, filmmakers and video artists who push the boundaries of short-form content. These media influencers captivate audiences with their behind-the-scenes insights, innovative filmmaking techniques and artistic video creations.

Image credit: @gracewellsphotos, @steadired and @madelaineturner

1. Grace Wells

Grace Wells is renowned for creating epic commercials for random objects, capturing the attention of major brands like Maybelline, Pampers, Gain, It Cosmetics, Old Spice and Poppi. Operating as a one-woman production team, Grace uses everyday items around her home to craft eye-catching videos. Her innovative and visually stunning content has made her a standout creator on TikTok, inspiring viewers with her unique approach to video production.

2. William 'Red' Scheffler

  • Username: @steadired 
  • Followers: 1.1 million
  • Likes: 21.4 million

SteadiRed is a Hollywood Steadicam operator who offers a unique behind-the-scenes look into the film industry. His TikTok showcases the art and craft of operating a Steadicam, providing followers with a fascinating glimpse into movie-making techniques and the challenges of capturing smooth, dynamic shots.

3. Madelaine Turner

Madelaine is an innovative filmmaker who pushes the limits of short-form video with her ingenious skits and short films. Her TikTok features a mix of creative storytelling, clever editing and thought-provoking content. Madelaine’s unique approach to video creation makes her a standout in the world of media influencers.

Honorable mentions:

TikTok Publishing Influencers

BookTok is one of the most popular and vibrant communities on TikTok, where readers and creators come together to share their love for all things books and literature. These BookTok influencers are transforming the way readers discover and engage with literature by sharing reviews, recommendations and book-related content.

Image credit: @cassiesbooktok, @abbysbooks and @caitsbooks

1. Cassie

Cassie is a prominent figure in the BookTok community, known for her enthusiastic book reviews and recommendations. Her engaging content covers a wide range of genres, providing followers with thoughtful insights and inspiring them to dive into new reads. Cassie's passion for books shines through in her videos, making her a beloved creator among book enthusiasts.

2. Abby

  • Username: @abbysbooks
  • Followers: 471.3 thousand
  • Likes: 45 million

Abby is a UK-based BookToker who captivates her audience with her love for literature. She shares detailed reviews, book hauls and reading challenges, often highlighting contemporary fiction and young adult novels. Abby's charming and relatable content makes her a go-to source for book recommendations and literary discussions.

3. Cait Jacobs

  • Username: @caitsbooks 
  • Followers: 314.3 thousand
  • Likes: 19.7 million

Cait Jacobs is known for her insightful and creative book-related content on TikTok. Her channel features book reviews, recommendations and thematic book lists that cater to a wide audience. Cait's unique perspective and engaging style make her a favorite among BookTok followers, offering fresh and exciting book suggestions.

Honorable mentions:

Retail TikTok Influencers

Retail TikTokers, including couponers, deal hunters and grocery haulers, have created a thriving niche on TikTok. They share tips on finding the best deals, showcase their shopping hauls and offer ‘come shopping with me’ videos that educate followers on saving money and showcase what’s new in store.

Image credit: @couponingwithtina, @dollartreedinners and @couponwithkayla

1. Martina Galvez

Martina is renowned for her incredible couponing skills and deal-hunting expertise. She provides followers with tips on how to maximize savings using coupons, highlights the best deals available and offers step-by-step guides on how to navigate various stores for the best bargains. Her practical advice helps viewers save money on everyday purchases.

2. Rebecca Chobat

Dollar Tree Dinners specializes in creating budget-friendly meals using Dollar Tree items. Their TikTok channel features creative and affordable dinner ideas, meal planning tips and shopping hauls that demonstrate how to make delicious meals on a tight budget. Their innovative approach to grocery shopping and meal preparation has made them a favorite among budget-conscious viewers.

3. Coupon with Kayla

Kayla shares her expertise in couponing and deal hunting through engaging videos. She offers detailed tutorials on how to find and use coupons effectively, showcases her shopping hauls and provides insights into the best times and places to shop for the biggest savings. Kayla's content is both educational and inspirational, helping followers save money on their shopping trips.

Honorable mentions:

Should Your Brand Utilize Influencers? 

Yes, your brand should consider utilizing influencers for several key reasons:

  1. Increased Reach: Influencers have established loyal followings that can help your brand reach a larger and more diverse audience​. 
  2. Targeted Marketing: Influencers cater to specific niches, allowing precise targeting of your ideal customer demographic, leading to higher engagement and conversions​. 
  3. Authenticity and Trust: Influencers build trust with their audience and their endorsements are often seen as more genuine than traditional ads, boosting your brand's credibility​. 
  4. High-Quality Content: Influencers are skilled content creators who can produce engaging and creative materials that resonate with their audience and enhance your brand’s content marketing strategy​.
  5. Cost-Effectiveness: Especially with micro-influencers, you can achieve a significant ROI through targeted and engaging campaigns at a lower cost compared to traditional advertising methods​.

In summary, incorporating influencers into your social media marketing strategy can significantly boost your brand’s visibility, engagement and trust, making it a strategic and cost-effective marketing tactic to use in various social campaigns.

Elevate Your Influencer Marketing with Dash Hudson's Relationships

Dash Hudson's Relationships feature is designed to streamline and enhance your influencer marketing strategy. It helps you identify the right influencers for your brand by analyzing engagement rates, audience demographics and content styles. It also allows you to manage all your influencer collaborations in one place, ensuring efficient communication and progress tracking.

With Relationships, you can measure the impact of your campaigns through detailed analytics, tracking key metrics like engagement rates, reach and ROI. This data-driven approach helps you optimize future strategies and build strong, long-term partnerships with influencers. Additionally, you can generate comprehensive reports to showcase the success of your campaigns and refine your strategies based on the insights gained. Relationships equip marketers with the tools needed to manage, measure and enhance influencer collaborations effectively.

influencer marketing measurement

TikTok Influencer FAQs

Is TikTok good for influencers?

Absolutely, TikTok is an excellent platform for influencers. As the fastest-growing social media channel, it continuously attracts new influencers. TikTok offers a dynamic space for influencers to share their skills, hobbies, comedy and insights, providing huge potential for audience growth. TikTok’s algorithm promotes discoverability, allowing influencers to reach a broad and diverse audience quickly. This vibrant ecosystem fosters creativity and engagement, making TikTok a powerful tool for building a substantial and engaged following.

How much do TikTok influencers make?

TikTok influencer earnings vary widely based on follower count, engagement and niche. Here is a general breakdown of earnings based on follower size that influencers can expect to make.

  • Micro-Influencers (10K - 50K Followers): $200 - $500​ 
  • Mid-Tier Influencers (50K - 500K Followers): $500 - $2,000​
  • Macro-Influencers (500K - 1M Followers): $2,000 - $5,000​ 
  • Mega-Influencers (1M+ Followers): $5,000 - $20,000+
  • Top-Tier Influencers: Up to $100,000 per post or more. 

Additionally, influencers earn through other social platforms, merchandise sales and virtual gifts during live streams.

What makes you an influencer on TikTok?

That’s the beauty of TikTok — there are no strict rules for becoming an influencer! Regardless of the topic or niche, anyone has the potential to build a following and become a top TikTok influencer. Success on TikTok revolves around creating unique and authentic content that resonates with viewers. Being genuine and relatable builds trust and a strong connection with your audience, making your content more engaging.

A newsletter you’ll actually want to open

Join our community of experts to stay informed and get social media resources sent directly to your inbox every week.

Subscribe

By entering your email, you agree to receive marketing emails from Dash Hudson. You can opt out at any time.

Dash Hudson needs the contact information you provide to us to contact you about our products and services. For information on our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.

Thank You for Subscribing to Our Newsletter

Once a week you'll receive top-notch social media management content, including expert insights, trending blog articles and product updates, all sent directly to your inbox.
Oops! Something went wrong while submitting the form.

Related Articles

Best TikTok Hashtags for Viral Growth (December 2024)
What Is CapCut: Tips, Tricks and More
Should Your Brand Use TikTok Notes?

The Only Software Marketers Need to Succeed and Scale

Start Free Trial
Get a Demo
→