The Best Music Instagram Accounts to Follow
Which musicians and music companies are the most popular on Instagram?
Explore Media and Publishing Social Media Benchmarks and gauge your place among competition
Like every other sector, social media revolutionized the music industry in many ways. From artist discovery to promoting self-starters (not to mention trending audios on Reels), all the way to behavioral shifts like how people listen to their favorite tunes, the business has undergone a significant transformation in recent years. Digital channels changed the game — just consider how Justin Bieber was discovered.
The internet wasn't kind to the music industry at first, with illegal streaming and piracy hurting artists and, ultimately, the big labels they belonged with. That said, platforms like Instagram and YouTube cultivate creativity, foster artistry, enable like-minded communities to assemble and anchor the sector's force to pivot.
An Instagram account can help propel careers, whether a musician is using their voice, promoted by a business, or creating music in hopes people use these songs on as TikTok Sounds or trending Reels songs.
So, which music accounts should you follow on Instagram? We compiled a list of the best music Instagram accounts to follow to keep up with the latest and greatest sounds.
Best Musicians on Instagram
Interested in what the biggest artists post on their accounts? These are some of the most popular artists to follow on Instagram in 2024:
@champagnepapi (145M followers)
With 132 million followers, Drake’s Instagram account is certainly nothing to snuff at. Mostly featuring selfies, lifestyle content, and shots of his crew, the rapper also features song clips — making this a great account to follow if you’re a fan, or just interested in a glimpse at Drake’s life.
@taylorswift (283M followers)
If you want a master class in an outstanding balance of promotional, personal, and easter eggs for fans, Taylor Swift’s Instagram account is an essential follow. It encapsulates her brand perfectly plus provides fans with a great mix of behind-the-scenes content. Likewise, Taylor Swift's official fan account (@taylornation) shares news on new releases, Swift-related news and of course, Easter eggs.
@billieeilish (119M followers)
Billie Eilish's Instagram feed is a beautiful mix of hi-fi and lo-fi images — sharing brand deals and endorsements, selfies, and clips from upcoming acting projects, her account offers a great glimpse into her style, creative and business projects, and behind-the-scenes looks at her life.
@dualipa (88M followers)
Dua ‘Dula Peep’ Lipa is one of the newest pop stars to propel to superstar status quickly. This three-time Grammy winner features content from @service95, her ‘cultural concierge,’ which focuses on art, fashion, culture, and issues like mental health. You can also find style and travel content, plus regular stories that are perfect for pop fans interested in the day-in-a-life of a megastar.
@lilnasx (10.8M followers)
Want a great example of a funny, authentic-feeling account that’s still impactful regarding brand partnerships? Look no further than Lil Nas X’s Instagram account. From memes and fit shots to promotional posts for products like sneakers and M&M’s, Lil Nas X is an entertaining follow and a great example of showing your personality while maintaining a consistent, curated feed.
@questlove (3M followers)
Despite not having as many followers as other musicians on this list, Questlove is an essential follow for anyone interested in hip-hop — Questlove is a filmmaker, songwriter, drummer and joint frontman of the Roots, producer, actor, DJ, and more.
Not only are the Roots the house band for Jimmy Fallon’s late night show, but Questlove is prolific in his own right, recently winning a Best Documentary Oscar for Summer of Soul (...Or, When the Revolution Could Not Be Televised) in 2022.
@iamcardib (166M followers)
If you love both music and humor, Cardi B is a great follow. Featuring fashion and lifestyle content, interview clips and lots of performance footage, Cardi B's Instagram profile is a great example of a celebrity sharing hi-fi posts and Reels while still infusing a ton of personality.
Top Music Accounts on Instagram
If you want to keep a pulse on what’s happening in the music industry and the business behind some of the biggest artists, follow these accounts on Instagram:
@applemusic (4.9M followers)
Apple Music was created to support artists with tools to create, release and measure music performance. An industry giant that you’ll benefit from following. An industry giant that you’ll benefit from following.
@mddnco (34.1K followers)
Created by artists for artists to connect, share knowledge and promote positive growth.
@spotify (12M followers)
Spotify is a global digital streaming service to listen to your favorite artists, bands, or podcasts. Their Instagram account features music news, artist spotlights and more.
@billboard (17.1M followers)
Billboard is an American magazine covering music charts, news, videos, and styles related to the music industry.
@warnerrecords (307K followers)
Formerly known as Warner Brothers Records, This is the global Instagram account for the record label of iconic, culture-shaping music and entertainment.
@interscope (753K followers)
An American record label, home to some of the top music artists.
@sonymusic (853K followers)
Sony Music is the global Instagram home for Sony artists promoted music.
@epicrecords (454K followers)
Epic Records is an American record label and a subsidiary of Sony — they promote new music and live performances on Instagram.
@vevo (5.5M followers)
World's leading video network, connecting a global audience to high quality music content.
@mtvuk (1.5M followers)
British MTV's official Instagram account. Sharing lifestyle, videos, and behind-the-scenes content from your favorite bands, artists and entertainers.
@virginmusic (129K followers)
Over the years, this global music label helped redefine music culture and sign some of the biggest music artists.
@tidal (773K followers)
A global subscription-based streaming service for music and podcasts.
Best Musicians on Instagram
Interested in what the biggest artists post on their accounts? These are some of the most popular artists to follow on Instagram in 2024:
Champagne Papi (@champagnepapi)
- Followers: 144M
With 132 million followers, Drake’s Instagram account is certainly nothing to snuff at. Mostly featuring selfies, lifestyle content, and shots of his crew, the rapper also features song clips — making this a great account to follow if you’re a fan, or just interested in a glimpse at Drake’s life.
Taylor Swift (@taylorswift)
- 283M
If you want a master class in an outstanding balance of promotional, personal, and easter eggs for fans, Taylor Swift’s Instagram account is an essential follow. It encapsulates her brand perfectly plus provides fans with a great mix of behind-the-scenes content. Likewise, Taylor Swift's official fan account (@taylornation) shares news on new releases, Swift-related news and of course, Easter eggs.
Cardi B (@iamcardib)
- Followers: 165M
If you love both music and humor, Cardi B is a great follow. Featuring fashion and lifestyle content, interview clips and lots of performance footage, Cardi B's Instagram profile is a great example of a celebrity sharing hi-fi posts and Reels while still infusing a ton of personality.
Billie Eilish (@billieeilish)
- Followers: 120M
Billie Eilish's Instagram feed is a beautiful mix of hi-fi and lo-fi images — sharing brand deals and endorsements, selfies, and clips from upcoming acting projects, her account offers a great glimpse into her style, creative and business projects, and behind-the-scenes looks at her life.
Dua Lipa (@dualipa)
- Followers: 87.4M
Dua ‘Dula Peep’ Lipa is one of the newest pop stars to propel to superstar status quickly. This three-time Grammy winner features content from @service95, her ‘cultural concierge,’ which focuses on art, fashion, culture, and issues like mental health. You can also find style and travel content, plus regular stories that are perfect for pop fans interested in the day-in-a-life of a megastar.
Sabrina Carpenter (@sabrinacarpenter)
- Followers: 41.9M
Sabrina Carpenter has been releasing music since 2014, but has blown up in 2024. This is due in part to her participation as an opening act for Taylor Swift's Era's Tour, along with her singles — 'Espresso', 'Feather' and 'Please, please, please' blowing up on radio and on social media. On social, she shares performance clips, photoshoot snapshots and sprinkles of selfies, which lend a personal feel to a huge (but 'Short n' Sweet') pop star.
Olivia Rodrigo (@oliviarodrigo)
- Followers: 38.2M
Olivia Rodrigo's 'Guts' tour has become the highest-grossing tour for an artist born in the 21st century, grossing over $186 million while raising money and awareness for women's reproductive rights. Her Instagram feed includes many behind-the-scenes photos from her travels during her world tour, shots from performances and snaps with friends.
Lil Nas X (@lilnasx)
- Followers: 10.5M
Want a great example of a funny, authentic-feeling account that’s still impactful regarding brand partnerships? Look no further than Lil Nas X’s Instagram account. From memes and fit shots to promotional posts for products like sneakers and M&M’s, Lil Nas X is an entertaining follow and a great example of showing your personality while maintaining a consistent, curated feed.
Questlove (@questlove)
- Followers: 3M
Despite not having as many followers as other musicians on this list, Questlove is an essential follow for anyone interested in hip-hop — Questlove is a filmmaker, songwriter, drummer and joint frontman of the Roots, producer, actor, DJ, and more.
Not only are the Roots the house band for Jimmy Fallon’s late night show, but Questlove is prolific in his own right, recently winning a Best Documentary Oscar for Summer of Soul (...Or, When the Revolution Could Not Be Televised) in 2022.
Unlock Your Free Dash Hudson Trial
Outsmart social using powerful visual marketing tools — start your 14-day free trial, no credit card required.
Get Started TodayFAQs
Who is the most-followed music artist on Instagram?
The most-followed music artist on Instagram is Selena Gomez with over 420 million followers.
What are the best Instagram accounts to follow?
Overall, the most followed musicians in Instagram are:
- Selena Gomez @selenagomez, 423m followers)
- Ariana Grande (@arianagrande, 376m followers)
- Beyonce (@beyonce, 314m followers)
- Justin Bieber (@justinbieber, 295m followers)
- Taylor Swift (@taylorswift, 283m followers)
- Jennifer Lopez (@jlo, 250m followers)
- Nicki Minaj (@nickiminaj, 227m followers)
- Miley Cyrus (@mileycyrus, 214m followers)
- Katy Perry (@katyperry, 205m followers)
- Demi Lovato (@ddlovato, 154m followers)
How to add music to an Instagram story?
Add music to your Instagram story with three easy steps:
- Click on the + icon at the top of your Instagram home page
- Create your story as a photo, video, GIF, etc.
- Go to the story features, click on the Sticker button, and select the Music Icon. You can go through Instagram’s music library and select whatever song you want.
Why can't I find a certain song on Instagram music?
There are a couple of reasons why certain Instagram songs aren’t available for users. One reason might be that you’re using an Instagram Business account, and certain songs aren’t approved for commercial use. Another reason you might not be able to find certain songs is that they’ve been removed — for either copyright issues or simply deleted by the user.
