This year has brought massive change to how social media managers do business, especially with the popularity of generative AI and ChatGPT. Here at Dash Hudson, we continued to up the ante with new social media tools and solutions to help social media managers free up their time, make better data-backed decisions and get back to being creative.
Here are a few of our favorite new features designed to help you outsmart social.
This year has been transformative for social media managers, with AI marketing and automation continuing to revolutionize the industry at large. At Dash Hudson, we've introduced groundbreaking features to help you streamline workflows, enhance collaboration and achieve deeper insights.
Here are a few of our favorite new features designed to help you outsmart social.
Paid Social Capabilities
Social media managers need tools that maximize their social ROI, and Dash Hudson delivers with more paid social capabilities.
- Social Advertising Reports: Create detailed, segmented reports for Facebook and Instagram ad campaigns. Breakdowns by brand, campaign, region, or demographic ensure insights tailored to your strategy.
- Promoted Analytics: Gain a comprehensive view of promoted vs. organic performance for Instagram and Facebook posts, complete with improved top-line stats and promoted insights across Dashboards.
- Community Management: Social teams can jump in to assist customers on their path to purchase in the same place they’re already engaging their organic audience with ad comments in their community inbox.
Learn more about our Reporting
Vision AI Data Insights and Summaries
Dash Hudson’s Predictive AI tools take data analysis to the next level, offering quick digests of activity and answers to your pressing questions.
- Vision AI Summaries: Instantly generate report-ready insights across Dashboards, Community and Social Listening. From spotting performance trends to summarizing audience feedback and sentiment, Dash Hudson’s Predictive Vision AI Summaries save time and get a pulse on your social space in an instant.
- Ask Vision AI: A conversational, GPT-powered tool that provides instant answers about your analytics and competitive metrics questions. Quickly analyze media types, competitor trends, and more without manually searching for the answer.
Learn more about Dash Hudson's AI and Automation Tool, Vision AI
Automation to Streamline Your Workflow
Dash Hudson’s automation features empower your team to save time to focus on more high-impact tasks.
- Community Automation: Automatically tag and archive messages based on keywords or other criteria to organize your inbox in a fraction of the time.
- Content Tagging: Custom rules allow posts to be categorized automatically for quick and easy reporting and campaign analysis.
Learn more about automations
Teamwork and Visibility
Collaboration is key to any successful social media strategy, and Dash Hudson has added more features to make teamwork seamless.
- Team Performance Metrics in Community: Easily measure your team’s impact with metrics like average response time and reply rate. These will allow you to assess performance and ensure top-tier audience engagement.
- Scheduling Approvals: Protect your brand’s reputation with managed approval workflows. Your whole team can work together more efficiently and you can get peace of mind knowing posts won’t go live without necessary approvals.
Learn more about Scheduler and Community
LinkedIn Analytics, Publishing and Reporting
With LinkedIn marketing and the website becoming a core platform for brands, Dash Hudson has expanded its LinkedIn tools to include this social network.
- Analytics: Gain insights into your top-performing LinkedIn content and track performance trends and benchmarks for the channel.
- Publishing: Plan and schedule LinkedIn posts seamlessly alongside your other social channels.
- Dashboard Reporting: Access detailed LinkedIn metrics in Dashboards to complete your multi-channel reporting.
Learn more about LinkedIn insights
Best Times to Post
Plan your content for maximum engagement with personalized, data-driven predictions for the best times to post, now available for all social channels in Scheduler.
Learn more about Scheduler
Menu Redesign
In order to deliver these new features in the most user-friendly way possible, Dash Hudson has completely redesigned our menu. What prompted the change? First of all, we recognize the need for a scalable solution — this is why our menu has moved from the top navigation to the side navigation. This move allows the menu to scale as we — and you do.
Dash Hudson’s menu redesign tackles intuitive user control and freedom, consistency, recognition and flexibility with:
- Recognition: With a new, standardized menu, navigation elements are always in the same place, making them easy for users to find and recognize.
- Intuitive user control: Menu elements are always in the same place, making it easier for users to find and recognize tools. A cascading menu also makes it easy to see the menu path you’re on.
- Flexible and efficient: The new navigation design, with a consolidated side menu, results in a shorter cursor travel distance.
- Clean aesthetic and interface: Many Dash Hudson users work on smaller laptops. The menu redesign gives users more vertical working space, making accomplishing tasks easier and more efficient.
Stay Ahead with Dash Hudson
Dash Hudson continues to set the standard for social media management tools. From cutting-edge AI to powerful reporting, we equip social media managers to drive results and reclaim creativity.
Ready to take your social strategy to the next level? Try Dash Hudson today.