Social Media Image Sizes for Every Platform [Updated for 2024]

Consider this scenario. A creative team spends hours curating beautiful visuals for a new social campaign, but once uploaded and posted, the image quality has decreased noticeably, and in some cases, the formatting has changed entirely. Many marketers and creatives find themselves in this situation when creating multi-channel campaigns and trying to comply with the constantly evolving requirements of image sizes for social media.

As images need to be optimized for specific platforms, we have compiled a list of recommended social media image size specifications for platforms such as Facebook, Instagram, TikTok, Twitter and Pinterest. If you want to avoid finding yourself in this situation again, continue reading.

Social Media Image Sizes for Every Platform

The following social media image size recommendations have been last updated in July 2023.

Facebook Image Sizes

Your Facebook cover photo is one of the first things your audience will see when they enter your profile. Along with the profile picture, it helps set the tone for your feed, allowing you to make a good first impression and catch your audience's attention. Likewise, if the first images they see are of low quality, their first impression will be damaged.

Make sure to consider your overall Facebook strategy and determine what images will be most appealing to your target audience. If you have multiple regional Facebook pages (read our Global vs. Local Facebook Pages article for more information on this), make sure your creative meets each regional audience's needs while being consistent.

Despite the regular updates to Facebook image sizes, the best strategy to ensure your brand's content is up-to-date is to always upload the highest-quality image you can. It is essential to remember that 98.5% of Facebook users access the platform via mobile devices, and 81.5% of them only use the app on their phones. Each of these devices has different size dimensions that need to be taken into account, so be sure to keep this in mind while creating your Facebook image sizes. It is important to remember that using Facebook insights can assist you in understanding the effectiveness of these images and accelerate their performance.

Best Facebook profile picture size:

• 170 x 170 pixels.
• It will display at 170 x 170 pixels on desktops, 128 x 128 pixels on smartphones, and thumbnails will be at 32 x 32 pixels.Best

Best Facebook business page profile picture size:

• 180 x 180 pixels.
• It will also display at 170 x 170 pixels on desktops, 128 x 128 pixels on smartphones, and thumbnails will be at 32 x 32 pixels.

Best Facebook cover photo size:

• ‍851 x 315 pixels.
• It will display at 820 x 312 pixels on desktops and 640 x 360 pixels on smartphones, with a minimum size of 400 x 150 pixels.
• ‍Tip: To avoid compression, upload a JPG or PNG file, but PNG files are best for photos with brand logos

Best Facebook timeline photo size/Facebook post size:

• ‍ 1200 x 630 pixels. With a minimum size of 600 x 315 pixels.

• Tip: When using the carousel display for multiple images, the recommended size is 1200 x 1200 (it will scale to 1:1 ratio)
• Tip: For engagement purposes, try to avoid having too much text in the image and save that for the post text

Best Facebook shared link size:

• 1200 x 628 pixels Facebook will automatically scale photos under minimum dimensions depending on the photo size and format. 

Best Facebook event cover photo size:

• 1200 x 628 pixels (2:1 ratio)

Best Facebook groups cover photo size:

• 1640 x 662 pixels.
• It will display at 1640 x 662 pixels on desktops and 1640 x 859 pixels on smartphones.‍

Best Facebook Stories photo size:

• 1080 x 1920 pixels‍
• Tip: Facebook Stories fill the entire screen of a smartphone, which is a ratio of 9:16. Make sure your image has a width of at least 500 pixels.‍
• Tip: You may want to leave 14% of the top and bottom of Stories without text. In this way, any call-to-action will not be covered up.

Best Facebook Ads photo sizes

• Feed ads & Facebook Search: 1080 x 1080 pixels with a minimum size of 600 x 600 pixels (ratio 1.91:1 to 1:1). The maximum file size should be 30 MB.
• Right Column ads: 1080 x 1080 pixels with a minimum size of 254 x 133 pixels (ratio 1:1).
• Instant articles & sponsored messages: 1080 x 1080 pixels (ratio 1.91:1 to 1:1). The maximum file size should be 30 MB.
• Marketplace ads: 1080 x 1080 pixels (ratio 1:1). The maximum file size should be 30 MB.
• Messenger inbox ads: 1080 x 1080 pixels with minimum size 254 x 133 pixels (ratio 1:1). The maximum file size should be 30 MB.
• Messenger Stories ads: 1080 x 1080 pixels with minimum width of 500 pixels (ratio 9:16)

Instagram Image Sizes

As an image-driven social platform, Instagram is all about showcasing a brand's products in a visually appealing manner. This means getting the Instagram picture sizes right is crucial for any brand that values the platform. After all, great images capture the audience's attention, making them more likely to stop scrolling, read captions, and even follow actions such as clicking profile links to find out more.

The visual appeal of a brand's Instagram account and its identity are crucial. Using Instagram insights and Instagram stories insights will help brands engage audiences more effectively and hold their attention in a noisy environment.

Best Instagram profile picture size:

• 320 x 320 pixels
• Although profile pictures are displayed as 110 x 100 pixels, Instagram stores them as 320 x 320 pixels, so upload images that are at least that size.‍
• Tip: You will notice that the dimensions are in a square format, but Instagram profile pictures are displayed as a circle. Any elements you want to emphasize in the photo should be centered so they don't get cropped off.

Best Instagram post size:

• Instagram supports horizontal, vertical, and square images, which means image dimension recommendations can vary. 
• Landscape: 1080 x 566 pixels
• Portrait: 1080 x 1350 pixels
• Square: 1080 x 1080 pixels

• Tip: Make sure your image is 1080 pixels wide for best results. Anything larger will automatically be sized down to 1080 pixels by Instagram. Similarly, if you upload an image with a resolution lower than 320 pixels, Instagram will automatically size it up to 320 pixels, resulting in distorted photos.

Best Instagram Story image size & Reels:

• 1080 x 1920 pixels (ratio of 9:16)
• If you don't use this ratio, the Story might appear cropped, zoomed, or feature sections of the screen.

• Tip: Reels are cropped to a 1:1 image in your profile and a 4:5 image in the home feed.

Best Instagram Ads image size: 

• Landscape: 1080 x 566 pixels
• Square: 1080 x 1080 pixels

Best Instagram Stories Ads image size:

• 1080 x 1920 pixels

• Tip: Again, you may want to leave 14% of the top and bottom of the Story without text so any call-to-action will not be covered up.

If you'd like to learn more about how to optimize Instagram image sizes to increase followers and audience engagement, read our article on best-performing Instagram picture sizes.

TikTok Image Sizes

As one of the most downloaded apps with over a billion active monthly users, it's no secret that TikTok is taking over brand marketing. These days, many marketers are rightfully asking themselves how to use TikTok for business and how to leverage the platform to build meaningful relationships with their audiences.

Since TikTok is video-based, its dimensions are a little more straightforward than other platforms. As audiences increasingly rely on social platforms for entertainment, brands that are serious about leveraging short-form video will know the importance of quality creative in the correct dimensions. If you are just starting out on TikTok or if you want to learn more about how to be successful on TikTok, we recommend you read our short-form video guide.

Best TikTok profile picture size:

• 200 x 200 pixels (JPG, GIF, or PNG)

Best TikTok video size:

• 1080 x 1920 pixels (max 3 mins)
• The ideal aspect ratio is 1:1 or 9:16

Twitter Image Sizes

A recent report from Twitter found that people are three times more likely to engage with Tweets that include visuals. While Twitter was once thought of as a platform where brands and individuals only communicated through words, it seems that adding some creative to your Tweets will boost your Twitter engagement.

As a result, creating high-quality images is more crucial than ever, and brands that use Twitter insights to understand how their visual content is performing on the platform will soon have more effective Twitter marketing strategies.

Best Twitter profile photos size:

• 400 x 400 pixels (JPG, GIF, or PNG). With a minimum image size of 200 x 200 pixels and a maximum file size of 2MB

Best Twitter header/banner photo size:

• 1500 x 500 pixels (JPG, GIF, or PNG). With a maximum file size of 5MB

Best Twitter post image size:

• 1600 x 900 pixels (JPG, GIF, or PNG). With a maximum file size of 5MB for photos and GIFs on mobile and 15M

Twitter image size for ads:

• 1200 x 1200 pixels (JPG, GIF, or PNG) for 1:1 aspect ratio 
• 1200 x 628 pixels (JPG, GIF, or PNG) for 1.9:1 aspect ratio

Pinterest Image Sizes

Since 90% of Pinterest pages are external links, Pinterest is an excellent platform for driving referral traffic to your site. However, brands must create a solid Pinterest marketing strategy in order to drive traffic consistently, see results and ultimately, work well with the Pinterest algorithm so your content is not only recommended to other users, but easy to find via search. This platform is all about visual inspiration, so knowing the best image size for Pinterest is crucial for any brand that relies on it for referral traffic. Using Pinterest insights can undoubtedly help brands figure out how to improve their existing strategy and discover what creative resonates with their audience the most.

Best Pinterest profile image size:

• 165 x 165 pixels

Best Pinterest cover image size:

• 800 x 450 pixels

• Tip: Avoid portrait and go for landscape photos instead with a 16:9 aspect ratio.

Best Pinterest pin size:

• 1000 x 1500 pixels (PNG and JPEG)
• The ideal aspect ratio for an image is 2:3, as it ensures the viewer sees all the details of the image.

Best Pinterest collection pin size:

• 1000 x 1000 pixels (PNG and JPEG)
• The ideal aspect ratio for an image is 1:1.

Best Pinterest Story pin size:

• 1080 x 1920 pixels
• The ideal aspect ratio for an image is 9:16.

Best Pinterest Ads and Carousel image size:

• App install ads & Shopping ads: 1000 x 1500 pixels (2:3 aspect ratio).
• Carousel Pins and ads: 1000 x 1500 pixels or 1000 x 1000 pixels (1:1 or 2:3 aspect ratio). A carousel can contain up to 5 images.

YouTube Image Sizes:

When most people think about YouTube specs, they likely think of video length best practices, resolution and editing. However, social media SEO is valuable to implement on YouTube to increase your chances of being found on search and in the native app, and choosing the best image sizes for your profile is a big piece of this. 

YouTube profile umage size:

• 800 X 800 pixels

YouTube banner image size:

• 2560 x 1440 pixels, minimum file dimensions 2048 x 1152 pixels 

YouTube video size:

• The ideal aspect ratio for YouTube on a computer 16:9 — depending on the device, and whether or not the video is vertical, YouTube will add padding to optimize the viewing experience. They recommend not adding your own padding or white space to the video, because this can impact YouTube’s automatic size optimization.
• Recommended resolution and ratios inclue: 4320p (8k): 7680 x 4320 pixels, 2160p (4K): 3840 x 2160 pixels, 1440p (2k): 2560 x 1440 pixels, 1080p (HD): 1920 x 1080 pixels, 720p (HD): 1280 x 720 pixels, 480p (SD): 854 x 480 pixels, 360p (SD): 640 x 360 pixels, 240p (SD): 426 x 240 pixels

LinkedIn Image Sizes

Whether you’re using LinkedIn for recruitment, advertising or to share updates from your brand, sharing the inadequate image size can make the wrong impression for your brand. Be sure to use the right size and resolution to make your visuals pop and help your brand stand out on LinkedIn. 

LinkedIn Post Image Size:

• 1200 x 628 pixels 

LinkedIn Stories Image Size: 

• 1200 x 627 pixels 

Linkedin Image Size for Cover Photo:

• Minimum image size: 1128 x 191 pixels, Recommended image size: 1128 x 191 pixels 

Linkedin Image Size for Sharing Blogs/Posts:

• 1200 x 627 pixels 

Linkedin Image Size for Ads:

• 5 MB, 1200 x 627 pixels (JPG, PNG, GIF)
• Image ration: 1.9:1 (horizontal, desktop and mobile), 1:1 (square, desktop and mobile), 1:1.91 (vertical, mobile only)

FAQs

What size should social media images be?

There is a difference in social media image sizes based on the platform and the image type. Make sure to stay up-to-date with the latest requirements for Facebook, Instagram, TikTok, Pinterest, and other social media platforms. 

What size are social media posts?

Social media image sizes vary depending on the platform. For example, Facebook posts are 1200 x 630 pixels, and Instagram posts are either 1080 x 566 pixels for landscape, 1080 x 1350 pixels for portrait, and 1080 x 1080 pixels for square images. Social media post sizes are subject to frequent changes, so keep up with the latest requirements.

What is the best file size for Social Media?

The best social media image size varies depending on the type of file, the platform, and the format in which the audience views the content. In order to ensure maximum audience engagement, always upload high-quality images. Maintain a constant awareness of the latest requirements for social media platforms such as Facebook, Instagram, TikTok, Pinterest, and others.