Drive Mobile Commerce Traffic With LikeShop in 5 Easy Steps

Driving mobile traffic requires smart tools that directly link your social media efforts to tangible results. LikeShop stands out as a powerful solution for businesses aiming to leverage their online presence. This tool transforms social media posts into gateways for e-commerce, driving direct sales and increasing engagement by linking viewers to products, articles and more with just a click.

By using a link in bio solution like LikeShop, brands can bridge the gap between engagement and conversion opportunities. They provide a streamlined path for users to follow from your social content to key product pages and information on their mobile devices. 

This blog explores: 

• What is mobile commerce? 
• How to add a link in your Instagram bio. 
• How brands use LikeShop. 
• How influencers use LikeShop. 
• Mobile commerce trends.

What Is Mobile Commerce?

Mobile commerce, also known as m-commerce, is one type of e-commerce — more specifically, it’s e-commerce that takes place on mobile devices like smartphones and tablets. 

M-commerce also leverages unique features on mobile devices, like GPS tracking and geo-targeting, cameras and mobile apps to offer personalized and location-based services. This can include transactions facilitated through mobile-optimized websites or dedicated apps designed for ease of navigation and payment on smaller screens. Think of Google Maps when it shares restaurants or shops nearby — that’s an example of geo-targeting.

What Does Link in Bio Mean on Instagram?

The phrase ‘link in bio’ on Instagram refers to when users include a URL in the bio section of their Instagram profile. This is a popular option because Instagram posts do not allow clickable links within captions (although they’re available on Instagram Stories), so instead, creators will prompt users to visit their bio for a specific landing page. The bio link is often used to promote a variety of content, such as personal blogs, product pages, sign-up forms and other important landing pages. Businesses and influencers use this technique to drive traffic from their Instagram followers to external websites to maximize the impact of their social media presence by turning followers into subscribers, customers or clients.

How To Add Link in Instagram Bio

Adding a link-in-bio with LikeShop is extremely easy. First, set-up LikeShop — here’s how:

• Navigate to the ‘LikeShop’ tab in Dash Hudson. 
• Click ‘Add Media’ in the top right corner. Media uploaded with a link will be automatically included in your LikeShop. These links can include links from your product catalog, blogs, resource articles and more — no link is off-limits. 

From there, you’re ready to add your link-in-bio: 

• Visit your Instagram profile.
• Click ‘Edit Profile’. 
• In the ‘website’ slot, past your LikeShop link. 
• Click ‘submit’. From there, your LikeShop link-in-bio will be visible to anyone who visits your profile.

How To Find a Link in Bio on Instagram

Did you see a post that piqued your interest? Finding another account’s link in bio is a simple, straightforward process — simply navigate to their profile and click the link in their bio. Since accounts are limited to one link in their profile, it’s easy to find. Typically, brands will share the same image in-feed as their LikeShop or other link-in-bio solution, which will make finding that specific post easy.  

How Brands Are Using LikeShop

Brands have turned to link-in-bio tools like LikeShop to streamline the user experience — it’s a great workaround for Instagram’s linking limitations. Link-in-bio landing pages serve as a central space for relevant content to live, without having to sacrifice their profile link to just one landing page on their socials. 

LikeShop is also a great way to boost brand awareness with customized banners and graphics — brands can add a banner or pinned posts to draw attention to what matters most. For measurement, social teams can track Views, Clicks and CTR of their LikeShop content. Here are some mobile commerce examples that show how creators can use their link-in-bio to boost and direct traffic to key pages. 

Sakara Life (@sakaralife)

Sakara Life uses their link-in-bio to share a custom banner linking to their Signature Nutrition meal plans, while the remaining links lead to specific meals, podcast episodes, specific products and more. 

iNN BEAUTY PROJECT (@innbeautyproject)

iNN BEAUTY uses their LikeShop link to share UGC and product guides that link to specific product pages. Rather than simply sharing a highly stylized photo of the products, they creatively leverage UGC, product testimonials and behind-the-scenes footage to link to specific products.  

CNN Underscored (@cnnunderscored)

CNN Underscored shared product reviews, deals and buying guides for a range of products. They leverage their link-in-bio to share a featured banner for a current campaign, that also includes links to their Amazon storefront, Pinterest and TikTok accounts. They share static and video content that links to various buying guides, like their ‘best Earth Day deals’ round-up or affiliate links for products that won various product tests they’ve run on Instagram. 

How Can Influencers Use LikeShop?

While the use-case for brands and a link-in-bio solution might seem pretty straightforward, you might be curious how influencers would utilize the same tool. However, there are many opportunities for an influencer to leverage the same tools. 

Influencers like Tefi (@hellotefi) use their link-in-bio to share links to their other social profiles. In addition to this, she also shares links to the most recent episodes of her YouTube series, ‘This is my Super Bowl’, a Rolling Stone article she was featured in, a voting page for the Webby Awards, a medium article she penned, videos she filmed for brands like Refinery 29 and a slew of other content. A link in bio is a powerful tool to build your brand as an influencer and effectively act as an informal portfolio for other brands to see your projects and press. 

5 Mobile Commerce Trends To Watch For

With changes to social media algorithms, consumer preferences and social platforms themselves, mobile commerce trends are ever-changing. In 2024, these are the m-commerce trends we’re seeing and which trends you should look out for. 

1. Sales Are Growing

Worldwide, purchases made with mobile devices are growing. In 2023, mobile commerce sales reached 491.4 billion dollars, with this number expected to reach 564.06 billion dollars by 2024. And yes, these sales are expected to grow exponentially in the coming years, reaching 647.95 billion dollars in 2025, and 856.38 billion dollars by 2027.

Despite the common meme on social media from millennials claiming they prefer a desktop for major purchases, the growing purchasing power of Gen Z could attribute to growing e-commerce sales. 46.9% of 18-24 year-olds shop with mobile commerce, while just 31.8% of mobile commerce shoppers fall into the 25-34 age group and 9% fall into the 35-44 age group.

2. Most People Shop On Mobile Devices 

In 2023, smartphones surpassed desktops as the most commonly used device for mobile devices. According to Statista, 73% of people used a smartphone to make an e-commerce purchase, compared to 43% on a laptop and just 25% on a desktop computer. Tablets fell behind laptops in popularity, accounting for just 29% of mobile commerce sales. 

3. Cart Abandonment Higher on Mobile 

In 2024, 85% of carts created with smartphones were abandoned, compared to 80% on tablets and 75% on desktop computers. This indicates that more people browse casually on mobile devices, while consumers making purchases on desktop are likely more committed to their purchases — this also means they’ve likely conducted more research and committed to their purchases before creating their online carts. 

4. Slightly More Men Than Women Shop Online 

In 2023, 53.1% of mobile commerce shoppers were men, compared to 46.9% of women. 29% of men reported that they were likely to consider making a purchase, compared to just 24% of women. Conversely, 20% of women reported that they were highly unlikely to make a purchase online, compared to just 15% of men.

5. Clothing and Apparel Are Most Popular Categories

Clothing is by far the most popular category for mobile commerce purchases in the United States, with 43% of survey respondents buying clothes online. Shoes fall right behind this, with 33% of people reporting purchases from this category and 25% of people purchasing bags and accessories online. Outside of apparel, food and beverage is another popular category for online purchases, with 26% of people purchasing food and beverages online — and this doesn’t include delivery services.

Diversify Your Link-In-Bio With Dash Hudson

Brands can use LikeShop to transform Instagram content into clickable shopping experiences. By linking images to specific product pages, articles or websites, LikeShop helps you sell on Instagram, simplify the path from your feed, to browsing and finally, to purchasing. Utilizing a link in bio helps enhance engagement, make the most of your social content and add more points of purchase to your consumer’s journey. 

FAQs

What percentage of e-commerce is mobile?

In 2024, over 2.5 billion dollars in e-commerce sales were made, with 60% of this belonging specifically to mobile commerce. 

What is m-commerce?

M-commerce stands for ‘mobile commerce’, and is a commonly-used abbreviation for the term, similar to ‘e-commerce.’ 

What Is the Difference Between E Commerce and M Commerce 

M-commerce is a part of e-commerce, but not all e-commerce is m-commerce. M-commerce stands for mobile commerce in particular, which includes product landing pages and user journeys specifically on mobile devices. Conversely, e-commerce stands for ‘electronic commerce’, and includes all commerce activities that happen online or electronically.