Discover this year's top content and social trends by industry.
Read Dash Hudson's Social Media Trends Report
In today's day and age, every industry is subject to fast-paced change. Between TikTok’s ability to send the world into a frenzy within minutes and the shift of consumer attitudes over the years, the evolution of industry trends comes quickly and often.
Simply put, the landscape is changing at such a pace that it can take time for brands to stay on par with the trends, and keeping up is crucial to ensuring your success against competitors — but it can be very time-consuming.
This blog explains:
In its simplest form, industry trends are widespread changes that alter the industry as a whole. These patterns or occurrences continually happen over time within a specific industry and materialize in several ways, such as product demand, purchasing, marketing strategies, packaging, consumer interests, and much more.
The impact of these trends can be both positive or negative and will often be seen at a small scale first before rapidly growing. Examples of industries that are often affected by quickly changing trends include the fashion industry, the beauty industry, the food industry, and many others.
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Get Started TodayFollowing Industry top trends is becoming increasingly more important. Just as consumers often follow new trends, businesses must pay attention or follow the trends in their industries, too. But why is it so important, you may ask?
Staying current on social media trends can be tedious, time-consuming, and challenging, but there are several ways to help lead your search so you are aware of the situation. To make the process of finding trends within your industry easier, you should use some or all of these strategies:
Being active on various social media channels daily is vital to staying updated with what is trending within your industry. Pay particular attention to your competitors' pages and check for new and popular posts using industry-relevant hashtags and search terms to help you ensure that you never miss out on a new or upcoming trend.
Having just one person keeping an eye out for trends can be very time-consuming and makes it easy to miss an opportunity to capitalize on a popular new topic. Get your whole team involved in watching out for trends by creating a messaging thread or form where employees can highlight trends they see within the industry, along with a link to an example and any other relevant notes.
When a particular topic is trending, consumers are likely searching for it — this is why incorporating social media SEO is so beneficial to your entire digital marketing strategy. Enter industry keywords into an SEO tool to find patterns in popular searches and niche searches that are on the rise. Often, by using this strategy, you can find topics that may have a low search volume, but if the patterns display an upward trend, you’re likely catching the trend early on and getting ahead of the curve.
In most trending industries, you can find publications that report on current and upcoming industry trends — like our social media trends report. Whether through trade journals, consumer-facing magazines and even blogs, subscribing to these publications and blocking out time to read these regularly are great ways to keep up with trends.
Don’t ever underestimate the power of networking. Whether you attend trade shows for your industry or engage with customers through socials, word of mouth is a great way to understand what others see happen within the industry.
Even with the above strategies, finding industry trends can take work. Opt for a tool that tracks industry trends for you so you can take the guesswork out of finding topics on the rise. Using an industry trends tool can give you time back in your day and ensure you’re always up to date.
Use a social listening tool to explore top-performing posts, the most common words users are searching and whether their engagement is positive, neutral or negative with sentiment analysis, which analyzes the feeling behind user comments. This tool is fantastic to understand which trends your audience is primarily likely to engage positively with.
Trends are prevalent in every industry, from the largest to the smallest, most unique industries. Below are some trends we see and will continue to see throughout 2024 and 2025. The top trends we have outlined are general to each industry, though through your research, you may find more granular trends specific to your niche.
The beauty industry is more popular than ever. Some trends to note for 2024 are:
The fashion industry, ever-evolving and dynamic, continues to captivate and influence global culture and consumer behavior. As we move into 2024, the landscape is set to transform with emerging trends that reflect shifts in sustainability, technology, consumer preferences, and global socio-economic factors. These changes promise to redefine what we wear, how we shop, and the way we engage with fashion and luxury brands. With an eye on the future, let's explore the innovations and movements poised to shape the fashion world. Some fashion and luxury industry trends for 2024 are:
The consumer packaged goods industry will always be important, but that doesn’t mean it isn’t sensitive to change. Here are three trends for the CPG industry in 2024:
The financial sector is Financial services are prevalent in nearly everyone's lives. Here are some trends expected for the financial services industry in 2024:
Alongside these developments we'd also like to spotlighted top financial Instagram accounts that not only reflect these evolving trends but also provide valuable insights and inspiration in the realm of finance.
Sustainability remains a top trend for the automotive industry in 2023 — in addition to sustainability and electric vehicles, these trends are on-the-rise:
Dash Hudson makes it easy for brands to stay on top of trends by helping them keep on top of what top competitors in their industry are posting, and where they are seeing success. By keeping an eye on what people are talking about, it allows brands to spend less time sifting through the noise, and being able to see what’s trending so they can capitalize on trends in a timely manner.
Dash Hudson easily provides brands the ability to create different trend groups by adding in competitors, inspirations, and/or market leader accounts to better understand the performance of how trends across all industries behave and engage with their audience. These trend groups can be as broad or generalized depending on use-cases for brands, as well as pulling in deeper next-level concrete insights. It’s a place for brands to analyze their data-backed creative strategies to save valuable time and money. Then hop into Dashboards reporting tool to see how adopting these trends is impacting your performance month-over-month or quarter-over-quarter.
In business, a trend is an overall shift or change in the direction of a market. This change could be either upward or downward and is depicted by a consistent change in the same direction. Picture a line graph; a trend would be graphed as a data line that consistently increases or decreases as time passes.
Some of the fastest-growing industries in 2023 are the personal services, travel, healthcare, information technology, and construction industries. The growth of these industries is expected to skyrocket throughout this year.
Industry trends can be short-term, long-term, or somewhere in between. Short-term trends are typically small things related to a specific type of product or service. Short-term trends are very prevalent in fashion as demands shift quickly and are typically influenced by what one person or one brand is doing. Long-term trends on the other hand are the results of a bigger shift in consumer needs or shifts in what is important to buyers. In many industries, one of the biggest long-term trends we are seeing in 2023 is a push for sustainability, which will likely continue for years and years to come.
Though trends can often be classified as short or long-term, there are also trends that fall in between the two. These trends will typically stick around for a couple seasons or years, but will eventually decline as another medium-term trend arises to replace them.