Top TikTok Trends for Brands to Follow (Updated December 2024)

TikTok had over 900 million worldwide users in 2024 — and this number is expected to climb to just over 900 million in 2024. Once assumed to be a social media platform that’s just for kids, the TikTok user base is diversifying fast with brands, influencers, YouTubers, parents, and even grandparents joining the fun.

TikTok Trends are always changing, and brands wanting to make an impact on the social channel will want to make time to discover what’s trending on TikTok. Knowing what’s trending right now is key to creating videos that are engaging to audiences, and will inspire them to click on your link in bio.

We’ve been watching (sometimes a little too much) and keeping a pulse on the biggest trends audiences are jumping on. To help your brand identify current TikTok trends, this blog will cover:

• What are the current TikTok trends?
• TikTok Trends for December 2024.
• TikTok Trends for past months.
• What is a TikTok trend?
• How to find what's trending on TikTok.

What Are The Current TikTok Trends?

Videos can become viral trends themselves and users can share them much like songs and sounds. TikTokers are able to Stitch viral videos using this feature to react to content or continue the story of the original video with their own funny or insightful additions. Brands are getting in on the fun by leveraging the creative potential of stitching, duets, and reactions to inspire entertaining user-generated content.

TikTok creators infuse their unique flair into trends, with shared TikTok sounds and hashtags acting as the glue that binds these creative remixes. In crafting an effective TikTok marketing strategy, prioritize concepts that offer easy replication, sprinkled with elements of fun, surprise, and a trending audio track for maximum impact.

TikTok Trends for December 2024

Here's a TikTok trend that continues to endure into the month of December.

The Suspect Is…

This is a fun trend that requires a partner (and a little room to run). To film this trend, each person takes a turn running and the other films.The person who films mentions an identifying trait of the ‘suspect’, with each person taking turns. You can be as ruthless or kind as you want, but have fun with it. 

TikTok Trends for November 2024

The name of the game this month is calling out identifying traits — curious what we mean by that? Explore this month’s most popular TikTok trends to use in your content. 

Take This Advice

This is a fun trend, and one that nearly any type of business can participate in. The trend involves giving a biased recommendation from the viewpoint of another party. For example, start with the camera pointing outwards and a text overlay that say ‘I think everyone should floss and brush their teeth twice a day.’ Then, ‘accidentally’ change the camera position to front-facing, exposing yourself as a dentist. Have fun with this one, and get creative with the ‘suggestions’.

When I’m Being Chased by a Serial Killer

This is a trend that requires someone filming you running away and dramatically stopping when you realize you don’t mind being chased by the pursuer — this is a great opportunity to call out a crush, or even get creative and use it to call attention to a specific product from your brand.

TikTok Trends for October 2024

Spooky season is finally here — and so are these TikTok trends. 

What’s Your Name? Rachel 

Do you remember where you were when you first saw this icon’s X Factor Audition? It’s making the rounds again, this time, mashed up with Chappel Roan’s ‘Super Graphic Ultra Modern Girl’ complete with a fun dance for creators to lipsynch to. Do this dance with a blank stare for extra style points.

Scram!

This is a fun trend that can be done with the Green Screen feature in TikTok or CapCut. Simply use the ‘Scram! Leave her alone’ audio, and add an image of something that pertrains to how you’re using the audio — in the example below, the creator uses the audio to describe how they feel when a friend’s boyfriend calls during a fun, girl’s day out. Then, use the text feature to describe a situation that makes you want to tell someone to ‘scram!’. 

We can always just…

Do this TikTok trend with your office bestie — this is perfect for any scenario where you realized a better way of doing something after putting your heads together. Lipsynch to the audio “you can always just disintegrate me with water’ and point to each other’s brains.

I Think I’m Starting To Like It Here

This is a fun trend, perfect for almost any location. To partake, simply film one shot saying "I don't think I like it here", mentioning the name of the place. In the next, mimic the accent used in the example below and say "I think I'm starting to like it here," with a shot of something that's made the experience better — whether it's candy, a food dish, a drink or anything else.

TikTok Trends for September 2024 

These are the TikTok trends making their way to FYPs this month. 

30 Minutes 

Meme culture wouldn’t be the same without Tiffany Pollard’s contributions, and this trend is no different. The audio says, “Did you know you have 30 minutes? Yes, 30, 30, 30!” This trend is perfect for nearly any industry — simply use the corresponding song (no need to lipsynch to this one — until you want to!) and use the text feature to describe a situation where the other party has little time left. For example, “when I’m hangry and need to eat something,” or a similar situation.

Symphony 

This is another trend that 90’s kids will love. To do this trend, use an image of Lisa Frank dolphins and use the text overlay feature to describe a situation that makes you happy. Many participants in this trend take a sarcastic approach to this trend, in an attempt to make light of annoying situations. Whether you’re earnest or mocking, this is an easy trend that any brand can participate in.

TikTok Trends for August 2024 

As Summer comes to a close, here are the trends taking shop on TikTok FYPs across the nation.

Very Demure, Very Mindful 

See the way I type this? Very demure, very mindful. This TikTok trend involves using the corresponding sound or simply describing your actions as demure and mindful. You can truly make this trend your own without relying on sounds that are approved for business use, making it a perfect trend to round out your August TikTok content.

Starting To Get That Itch Again

This trend uses the song ‘Creep’ by Radiohead, albeit in a fairly lighthearted way. To do this trend, use the sound and using the text overlay feature, write ‘I’m getting that itch again’, and add a separate text that says, ‘what itch?’ In the video, share what ‘itch’ you’re scratching — whether it’s downloading Hinge, wearing a specific clothing item or anything else you’re yearning for. 

Bratty Summer

No, brat Summer is not over. Why not usher in a bratty fall with this audio from Abby Lee Miller? In the sound, Miller exclaims, ‘that sounded really bratty!’ to one of her dance pupils. This trend is easy — you can lip sync or simply play it in the background while doing something ‘bratty’.

TikTok Trends for July 2024 

What’s trending on FYP’s this July? Feast your eyes on the latest and greatest TikTok trends.

Filters Based On Your Name

This is a clever trend that requires a little extra leg work for social teams, but could have major payoff. Recently, filters that make things like flower bouquets, or a Pandora charm bracelet like the example below are trending across social media, with the interactive and personalized nature appealing to users. Get creative and look for opportunities for your brand to create your own filter, where each letter of the alphabet represents an offering from your brand that can easily be combined with others. 

Good Evening, I Would Like a Bag of Sweets

This is a fun trend that involves using a CapCut filter, this original audio and a custom background of your choice. In the audio, a man begins to list his requests, and many have ran with this trend poking fun at how they ask their partners to bring them water in bed, how they need extra items at the grocery store or any other funny, common request they make of others. This trend offers brands the opportunity to get creative and incorporate your products or services into your text addition. 

If Someone Were To Ask Me

This is a fun trend that makes use of photo carousels. To do this trend, upload three photos. In the first, you mention something you like, with the wording “If you asking me about (insert item here), I’d say I like it.” In the next, add text that says, “but if you asked me how I really feel, I’d say…”, then, in the final frame, write a few sentences that expands on your true feelings. This can range from something you like, like Diet Coke, to something you detest, like rain on vacation. 

We Are F**ked, and No One Seems To Care

This is a cheeky trend that makes use of another CapCut filter. This filter and assocciated original audio comes courtesy of a viral James Charles clip, where he’s panicking and states that “...we need a full factory reset.” Be warned, this audio does contain profanity, so only use this trend if it aligns with your brand identity and target audience. 

You Don’t Have Any Cash Man?

Another fun and easy trend for brands to hop on is this CapCut filter — in the audio that accompanies the trend, a man says, “you don’t have any cash man?” Use the text feature to write a clever caption about asking someone to buy you something you love. 

TikTok Trends for June 2024 

As Summer arrives, here are the TikTok trends shaping our FYPs this month.

I Remember When I Lost My Mind

This trend involves using the Gnarls Barkley song ‘Crazy’ and describing something crazy you did to get a crush or someone else’s attention. First, post a video or selfie of yourself with text that says something to the effect of, ‘When I wanted to get my crush’s attention and I posted this,’ before sharing a clip or photo of the attention-seeking behavior, like the creator below who pretended she loved football to capture a love interest’s attention. 

Fully-Conscious Baby

Yes, even babies are influencers in 2024. If you’re unfamiliar with the fully-conscious baby, this infant took the influencer by storm with a simple question, “who wants to go to the Four Seasons Orlando?” The way the baby responded with a hand wave and the answer “Me!”, took the internet by storm, prompting the ‘fully-conscious baby’ moniker. Since, the baby has appeared in content by the Four Seasons itself, and spawned numerous videos from other creators reenacting the original video or weighing in on what exactly a fully-conscious baby is.

Looking for a Man in Finance

If you’re on TikTok and haven’t heard the original (shown below) or the many remixes all over TikTok, where have you been? To participate in this trend, make your own rendition of the song explaining type of person you’re looking for, or use the sound to poke fun at your own finance guy — or your pursuit of one.

Who You’re Actually Emailing 

Wanted to use your headshot somewhere other than slack or LinkedIn? You’re in luck — this trend involves sharing your professional headshot with text reading, ‘who you think you’re emailing,’ followed by a video of you doing something crazy with text that says, ‘who you’re actually emailing’. Common ‘crazy’ examples include wild dancing or out-there Halloween costumes.

How Many Are You Doing? 

This is a fun trend that can be applied to many different situations. In your office or friend group, ask everyone a question — they’ll under-or-over-exaggerate the number, and in the next frame, will reveal the real number. In the example below, the group guess how long it’ll take for them to run a 10K, before sharing their real (and — spoiler alert — much longer) times.

TikTok Trends for May 2024 

These are the TikTok trends spreading across For You Page’s everywhere this May.

80’s Dance Moves 

In this heartwarming TikTok Trend, a daughter asks her Mom to show her what popular dance moves in the 80’s were like. Use this trend for anyone on your team with a passion for the 80’s!

You Wouldn’t Last an Hour 

In this popular TikTok trend, creators use the new Taylor Swift song ‘Who’s Afraid of Little Old Me?’ — specifically, the lyrics that say ‘you wouldn’t last an hour / in the asylum where they raised me.’ Create a carousel post, with one photo, a selfie featuring the first lyric. In the second photo, add the ‘in the asylum where they raised’ me text overlay, and a photo of the ‘asylum’ in reference. 

Secret Gardens In My Mind 

Yes, there’s another trend involving Taylor Swift, this time with her new song ‘I Hate it Here’ — but are you surprised? This trend also involves using a carousel post, sharing two images. The first, a selfie, featuring the lyrics ‘I hate it here’. The next slide should feature the text ‘So I will go to secret gardens in my mind,’ with a photo of something you think about when you’re stressed or bored — this is also a great way to shout out something you used to be or currently are obsessed with.

TikTok Trends for April 2024

Whether or not Spring has sprung in your region, here are the TikTok trends almost everyone is indulging in this April. 

I do not take pictures of my meal — April 10, 2024

This trend was spurned from a Millie Bobby Brown interview, where the actress said, “I do not take pictures of my meals, that’s where I draw the line — my camera does not eat first. I think it’s just ridiculous.” In response, TikTok users have been adopting the sound for carousel posts featuring photos of their favorite meals. 

Bad b*tch, with a baddie friend — April 10, 2024

This TikTok trend involves taking either a video or a carousel, and using the ‘baddie friend’ audio. Start with a video or photo of one ‘baddie’, and then take a photo of both ‘baddie’s in the next frame. 

Social media is fake, so here’s some things I’m ashamed of — April 10, 2024

Both serious and satirical, this latest trend involves using one frame and saying, “social media is fake, so here are some things I’m ashamed to admit.” From there, you can use a carousel to either share a series of serious things you’d like to admit. Conversely, you can use this trend to admit something silly and unserious — perhaps your love of a particular food or beauty product. 

Send it to me Rachel — April 10, 2024

This TikTok trend involves lipsynching to this ‘send it to me Rachel’ audio, while using the text overlay feature to describe a situation where you’d like someone to send you a TikTok, link or other meme. For example, ‘when you hear your friend laughing at a funny TikTok from across the room.’

What Is a TikTok Trend?

In short, a TikTok trend is a collection of viral, usually short videos featuring popular sounds, hashtags, dances or challenges. While some videos are an exact duplication of the original, TikTok gives users a lot of freedom to be more abstract or personal in how they want to participate in the trend.

How To Find What's Trending on TikTok

It’s impossible to scroll down your “For You” page without coming across a new hashtag like #picnictime or #booktok. The topics change frequently, and typical clips show people in hilariously exaggerated scenarios, surprisingly informative and hyper-relatable. The types of content that are taking over your ‘For You’ page typically come from three fundamental categories:

• Trending sounds
• Trending videos
• Trending hashtags

Several recocurring themes define what makes content from these categories become top TikTok trends. The main being humor, as funny videos tend to get more shares and repeated views, both critical factors for TikTok's feed-ranking algorithm. Videos that have an element of surprise or something unexpected also have a higher chance of going viral, again feeding into shareability and reach. 

Relatability also plays a part in what will and won’t become a trend. Short-form videos climb the virality charts the fastest. Ideas that land quickly, and a broad swath of the population can instantly identify with, are the ideas that make it onto the “For You” page.

One of the most refreshing parts about TikTok is the lo-fi style of videos. Post-production is done in the app using easy-to-find native tools, and the editing is focused on transitions, video effects, and sounds, more than it is on filters. 

Another interesting element of TikTok trending sounds and videos is how content can go viral weeks and even months after being posted. Using TikTok Insights can give context as to why that happens, and how to replicate it in future posts. 

TikTok’s unique audience separates it from other social channels. The majority of platform users  are young, and users are eager to interact with their community through   likes, shares and comments. Videos easily take off, reaching hundreds of thousands of views, much faster than other channels.

FAQs

What is the most popular trend on TikTok?

The beauty of TikTok comes from the fact that there isn’t a single most popular trend at any moment. What is most popular or viral is literally changing every single day. The most popular trends are usually short, to the point and entertaining or shocking in some way or another. 

What was the first TikTok trend?

Since TikTok started out as Musical.ly, a music and dance app, it’s not surprising that most of the first viral trends on TikTok were in fact dance videos. One of the earliest TikTok trends was a dance called ‘The Renegade’ to a song by K-Camp called ‘Lottery’.

This type of trend became so popular and has stayed trending because users don’t need to be a professional to partake in these easy-to-learn and fun dances. 

How do you start a trend?

Unfortunately, there’s no sure-fire way to know whether something will trend or go viral on TikTok. A great place to start is using sounds or topics from pop culture. Many of the most viral trends have snippets from popular shows. If you’re not sure what sounds to use, we recommend trying as many as you want. The great thing about TikTok is that there isn’t the need to curate your feed the way there is on a platform like Instagram.

How long does a TikTok trend last?

Much like starting a trend on TikTok, it’s hard to predict how long a trend will last. While some trends can last weeks or even months, some are also only relevant for a couple of days. Many say the best way to know a TikTok trend has ‘expired’ is once you begin to see it popping up on other social media channels like Twitter or Instagram.

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