Everything To Know About AI Content Creation

Does the thought of AI content creation scare your team? While AI can seem daunting, it can be an excellent tool for your team’s success. AI can help streamline workflows, help you make sense of data and more. Don’t think of it as a replacement; think of it as a powerful, customizable tool to help your team create the best content possible. 

We’re here to demystify AI content creation, explore the best AI content tools and the following: 

• What does AI-generated mean? 
• What is AI-generated content? 
• How to use AI to create content. 
• Will AI replace your social team?

 AI-generated refers to text, images, videos or other content created by artificial intelligence and machine learning tools. These artificial intelligence tools, like Chat GPT, use algorithms to analyze massive amounts of data and learn patterns to create better content. While algorithms can do a lot of heavy lifting, many patterns are determined by the user — this is where machine learning comes into play.

Machine learning essentially means that AI can detect patterns, best practices and other niches in your writing and improve its output by processing more data over time. Often, this means that the more data and information you provide, the more education and context AI tools have to ‘learn’ the nuances you’d prefer to use in content creation.

What Is AI Generated Content?

AI-generated content includes images, text, recipes and even code generated by AI tools like Chat GPT, Gemini or Midjourney. These systems leverage advanced algorithms to produce content based on human input that can mimic human creativity and intelligence. Often, it also harnesses the information currently available online — great for eliminating lengthy research. AI-generated content has evolved tremendously and is frequently used daily, from recipe creation to helping to draft emails.  

Artificial intelligence revolutionizes content creation with tools that streamline workflows and enhance creativity. With AI, social media managers can automate repetitive tasks, generate engaging content more efficiently and spend more time on other projects that require 100% human creativity and nuance. Let's explore how AI can transform your content creation process. 

Generate Social Captions

Generating captions is a popular use case for AI social media content creation. Yes, social media captions matter — however, social managers are often pulled in many directions and usually don’t have swaths of extra time to devote to writing witty, enticing captions. While human oversight will always be needed, using AI to provide detailed input can be a huge help when you need to jumpstart some ideas. Let’s say we’re part of a social team working on a campaign for a line of new lip oils. Here’s a real example of using a prompt to help you write AI captions using Chat GPT: 

• The prompt we submitted to ChatGPT: 
  • Write 10 funny, witty, safe-for-work captions for an Instagram post about a new lip oil product line. Make it 100 characters maximum, including spaces. Product background (not necessary to include in each caption): Lip oil comes in 5 shades, is moisturizing and contains peptides and ceramides for an ultra-smooth feel. 
• The 10 captions we received: 
  • Kiss dry lips goodbye! Our lip oil is your new best friend. 💋
  • Five shades of fabulous! Say hello to smooth, luscious lips.
  • Lip game strong with our new moisturizing lip oil. 💄
  • Pucker up! Our lip oil is here to save your smile.
  • Lips so smooth, they’ll thank you later.
  • Peptides, ceramides, and 5 shades of awesome!
  • Your lips deserve this oil. Trust us. 💋
  • Five shades, one mission: ultra-smooth, kissable lips.
  • Smooth operator: our lip oil in 5 perfect shades.
  • Lip oil that’s smoother than your pick-up lines. 💄

Are all of these winners? Perhaps not — however, it’s a great way to have some copy to work with and generate ideas if you feel your copy is becoming a bit repetitive and you need some inspiration.  

Brainstorm Content Ideas 

Similar to the social media captions we generated above, you can use artificial intelligence to brainstorm content ideas and help spark creativity. To do this, you can input keywords or topics of interest and let the artificial intelligence suggest related ideas or themes that you can use to develop content. One benefit of AI is that you can make your prompt as detailed or as simple as you’d like. Here’s another example of how ChatGPT can help kickstart your content  brainstorming: 

• The prompt we submitted to ChatGPT: 
  • Create five ideas for a Reels series promoting our new line of lip oils. Our primary goal is to encourage engagement and conversions from our existing followers and drive traffic to our LikeShop page.
•  The Reels ideas we received:
  • New Series: Create a series showcasing different lip care routines featuring the new lip oils. Encourage followers to share their own routines and tag your brand for a chance to be featured. This not only promotes engagement but also drives traffic to your LikeShop page for more details on the products.
  • 5 Days, 5 Shades Challenge: Host a challenge where followers wear a different shade daily and post their looks. Highlight these user-generated posts in your Reels and encourage participants to visit your LikeShop page to explore all the shades.
  • Lip Oil Hacks: Share quick tips and creative ways to use the lip oils, like mixing shades, using them on cuticles or as a base for other lip products. Ask followers to comment with their own hacks and direct them to the LikeShop page for product purchases.
  • Follower Features: Regularly feature posts from followers using lip oils. Encourage them to tag your brand and use a specific hashtag. Highlight their content in your Reels, driving engagement and prompting others to visit your LikeShop page to get featured.‍
  • Exclusive Offers and Announcements: Use Reels to announce special promotions, discounts, or limited-time offers available on your LikeShop page. Create a sense of urgency by highlighting the benefits of the lip oils and directing followers to the LikeShop page to take advantage of the deals.

Aid With Content Research

AI can help social and marketing teams analyze and organize large amounts of data quickly and accurately. While we don’t necessarily recommend relying on it to research for you, it can be a game-changer for creating Excel algorithms, predicting future market trends, parsing out specific phrases or keywords in long reports or research papers or even requesting the AI to summarize the most salient points.

Streamlining Content Repurposing

AI tools can take some guesswork from deciding how to repurpose your existing content. From converting a blog post into snippets for social media or turning a video transcript into an email campaign, AI can ensure your messaging remains consistent while saving your team time so your team can spend more time focused on strategic growth.

Proofread Social Captions & Copy  

AI can be a great way to proofread social captions and enhance the quality and consistency of your copy. You can mainly use AI to check the grammar and spelling of your social captions to ensure no grammatical errors. It can also benefit grammar in various languages to address your audiences in different regions. Use AI to ensure consistency in language and style across multiple captions and posts on your social media platforms. With AI tools like ChatGPT, you can even build your own custom GPT and program your brand’s voice, style and tone to ensure consistency. 

Identify Plagiarism 

AI is also a great tool to verify plagiarism to ensure you cite facts properly before publishing your content. AI uses tools that can compare your content against vast databases of online resources, articles and other published materials to ensure your content is cited correctly. It’s important to remember that while Chat GPT is a helpful second ‘set of eyes,’ it’s not a replacement for human oversight — double-check Chat GPT’s output and ensure it’s flagging the correct copy, data points or other inconsistencies it’s noticed. 

Predict Performance

AI is a helpful tool for your team to create content. Performance prediction is another aspect of content creation where AI can offer a big lift and ensure you’re sharing the best of the best. Dash Hudson’s Predictive Vision AI uses your historical performance to gauge which content from your library will perform best. In fact, brands analyzed in our social media trends report received 66% higher average engagement rates, 40% higher average reach and 29% more average video views. 

We’ve touched on trending AI social media tools here, but what other AI content creation tools — perhaps those floating under the radar — can social marketers learn from? Here are 10 different AI content creation tools marketers can use to build presentations, images and more. 

1. ChatGPT

Perhaps the most well-known AI tool, ChatGPT generates conversational text for a range of content, like articles, social posts and customer responses, offering a versatile AI writing assistant that can help you create new content and edit existing text..

• Best for: Engaging copy, customer interaction

2. Midjourney

Midjourney creates custom visuals based on text prompts, making it ideal for marketers who need unique imagery for storytelling or brand promotion.

• Best for: Social media visuals

3. Jasper

Jasper helps marketers create SEO-optimized long-form content, offering efficient blog writing and social media posts with an emphasis on engagement.

• Best for: SEO-optimized blogs, social media

4. DALL-E

DALL·E generates high-quality, detailed images from textual descriptions, providing creative assets for visual storytelling on social media or for internal use.

• Best for: Custom images for posts

5. Gemini

Google’s Gemini offers a suite of tools that aim to help marketers create data-driven content by integrating text and visual generation. 

• Best for: Data-backed content

6. Runway

Runway assists in video content creation, allowing marketers to easily edit and produce high-quality videos for campaigns.

• Best for: Video marketing

7. Rytr

Rytr excels in short-form content creation, such as social media captions and ad copy, helping brands churn out engaging content quickly.

• Best for: Social media posts, ads

8. HubSpot

HubSpot’s AI content tools assist in blog and social media post generation, and is integrated with its marketing automation tools to help teams streamline campaigns.

• Best for: Blog and email marketing

9. Copy.ai

Copy.ai automates content creation for social posts, product descriptions and email campaigns, allowing marketers to create polished content with ease.

• Best for: Social media, product copy

10. Beautiful.ai

Beautiful.ai automates the design process for presentations, helping marketers create visually compelling slides and infographics with data they provide.

• Best for: Infographics, presentations

The Best AI Content Detectors 

As the use of AI-generated content becomes more prevalent, it is important to ensure the authenticity and originality of the material being produced. Comparing human-written and AI-written content using these detectors can give insight into the unique characteristics and nuance distinguishing human creativity from machine-generated content. Here are a few of the most popular AI content detectors:

• Grammarly: Primarily known for grammar checking, it also offers plagiarism detection features into the platform and integration with tools like Google Docs. Grammarly has a 4.7 star rating on G2.
• Feedback Studio Turnitin: This website detects plagiarism and ensures originality of work (mainly in academic settings). Turnitin claims its AI-detection software is 98% accurate, with a less than 1% false-positive rate for documents with 20% or more AI copy. Feedback Studio has a 4.3 star rating on G2.‍
• Copyscape: Mainly used by content creators and marketing teams mainly use to ensure web content is unique. It offers integration with other software and has a 4.5 star rating on G2.‍
• Quillbot: Quillbot is free and offers features to check grammar and plagiarism, as well as translate and even summarize content. It has a 4.4 rating on G2.

It is important to understand that AI is not a replacement for your social team. Instead, you must see it as a tremendous aid and enhancement that streamlines the content creation process. This is also important to share with your wider team who might be under the illusion that Chat GPT is always reliable for creating high-quality content that holds value for your business. While challenging, it’s important to manage your team’s AI expectations. 

While the brain contains complexities we can’t cover in the span of a short blog section, the brain’s limbic system, specifically the hippocampus and amygdala, are relevant to imagination and creativity. The hippocampus stores and retrieves memories, while the amygdala processes emotions — when working in conjunction, these help you form ideas. While we can use our brains and creativity to prompt AI to build content, an algorithm is not a substitute for the human subconscious. Overall, AI is a valuable asset that can automate repetitive tasks and provide insight that can save your marketing team time that they can put into other creative aspects of projects. 

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Dash Hudson’s Predictive Vision AI suite offers tools to optimize social media presence, including predictive performance analysis, caption generation and data-driven insights. Its predictive capabilities allow brands to forecast the potential success of visual content before posting, ensuring higher engagement. Additionally, the suite helps automate caption generation, saving time and ensuring captions align with the brand’s tone and style for maximum engagement.

Complementing Vision AI, Dash Hudson’s Visual IQ provides a toolkit for in-depth analysis and strategic decision-making. It enables social teams to uncover emerging trends, benchmark against competitors, and segment owned and earned content. The Content Segmentation with Boards feature enhances content even more, by managing and categorizing content, like AI-created content, into segments, so your team can hone in on performance and streamline their posting process. 

How do you detect AI-written content?

A simple way you can detect AI-written content is through the use of a specialized software tool. A few software programs you can use to detect AI-written text are Grammarly and QuillBot. 

How are AI tools making content creation quick and efficient?

AI tools are making content creation quick and efficient in several ways such as proofreading and grammar, scheduling posts and performance analytics. These are just a few of the many tasks AI tools can do to make content creation quick and efficient, saving marketing teams valuable time. 

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