What Is CapCut: Tips, Tricks and More

Explore how to use CapCut and discover tips to create the best videos.

Jamie Landry
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Posted On
August 27, 2024
Updated On
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8 Minute Read
blue phone icon to represent capcut

CapCut is one the best video editing apps that's quickly become a favorite among content creators for its simplicity and powerful features. Whether you're new to video editing or a seasoned pro, CapCut makes it easy to trim, edit and add effects to your short form videos. You can layer in music, apply cool filters and even throw in text and stickers to make your content pop. It's a handy tool for anyone looking to create polished videos, whether you're posting on social media or just having fun with personal projects.

Dans ce blog, nous explorons :

  • What is CapCut?
  • How to use CapCut.
  • Is CapCut free?

What Is CapCut?

CapCut is a video editing app developed by ByteDance, the same company behind TikTok. CapCut offers a user-friendly interface with tools for creating and editing lo-fi videos, with editing features like trimming, splitting, music, filters, text and transitions to add to videos. CapCut also provides more advanced editing options like keyframe animations, chroma key and speed control. The variety of editing options and customization makes CapCut especially popular among avid Instagram Reels and TikTok creators. Overall, you'll be more successful on TikTok by removing the fluff from your content with an editing app.

How To Use CapCut

CapCut is a go-to for social media managers who want to create organic yet visually engaging videos without the need for professional editing software like Adobe Premiere Pro (although these tools certainly have a place in your hi-fi video strategy). 

While ultra-quick videos might not require editing software, you stand a greater chance of being favored by the TikTok algorithm and Reels algorithm with optimized video content. 

Whether you need to craft eye-catching visuals for Instagram or TikTok, CapCut helps you make your iPhone and Android videos perfect for social media. Below, we explain how to use CapCut, including some helpful techniques to make your videos pop.

tiktok screenshot of capcut video editing
Image credit: @capcut

How To Search Fonts in CapCut

When it comes to text, the right font can make or break your video’s vibe. To search for fonts in CapCut, simply start by adding text to your video. To do this: 

  • Tap on the ‘Text’ option. 
  • Type out your message.
  • Then, hit ‘Font’ to browse CapCut’s font library. 

You can scroll through the options or use the search bar to find a specific font that matches your brand’s aesthetic. Whether you need something bold, minimal or playful, CapCut’s got you covered. Remember, consistency in font usage helps maintain brand identity, so choose wisely.

How To Add Music to CapCut

Adding music to your video is key to setting the tone and keeping your audience engaged. To add TikTok sounds or a soundtrack in CapCut: 

  • Tap on the ‘Audio’ option.
  • Then choose ‘Sounds.’ 
  • You’ll be presented with a library of tracks to choose from, or you can upload your own by selecting ‘Your Sounds.’ 
  • Once your track is selected, you can adjust its timing to sync perfectly with your video. 

For social media managers, this is where you can let your creativity shine — select music that fits the mood and resonates with your target audience.

How To Use Green Screen on CapCut

Green screen effects are one of the most popular features of CapCut. They can make your videos pop with creativity, letting you place subjects in any environment you want. To use the green screen feature: 

  • First, add your green screen video to the timeline. 
  • Then, tap the video clip and select ‘Chroma Key’ from the menu. 
  • Use the color picker to select the green background, and adjust the ‘Intensity’ and ‘Shadow’ sliders to fine-tune the effect. 

This feature is perfect for creating professional-looking videos that align with your brand’s storytelling — without the need for expensive equipment.

How To Post on CapCut

Once you post your video, it’s time to share it with your audience — and luckily, posting directly to CapCut is very easy. Here’s how: 

  • After editing, tap the ‘Export’ button in the top right corner of the screen. 
  • You can adjust the resolution and frame rate to make sure your video looks its best on any platform. Make sure your video is the best length for Reels or TikTok.
  • Once exported, CapCut allows you to share directly to social media platforms like TikTok and Instagram. 

This seamless integration makes it easy for social media managers to keep up with content schedules and ensure their brand stays visible.

How To Blur on CapCut

Need to obscure something in your video? CapCut’s blur tool is here to help.

  • To add a blur effect, go to ‘Overlay’ and select ‘Add Overlay.’
  • Choose a blurred image or video from your gallery, then resize and position it over the area you want to obscure. 
  • Adjust the opacity for a more subtle effect. 

This tool is convenient for maintaining privacy or focusing your audience’s attention on a specific part of your content — ideal for creating professional, polished videos that protect sensitive information.

How To Make a CapCut Template

Templates are a social media manager’s secret weapon for maintaining consistency and saving time. To create a CapCut template:

  • Open CapCut and tap ‘New Project’ to create your template.
  • Select the photos, videos or other media you want to include in your template from your device’s gallery.
  • Arrange the clips in the desired sequence. Trim, split or adjust the speed of your clips to fit your template idea.
  • Enhance your template with filters, transitions and effects. You’ll find these options in the toolbar at the bottom of the screen.
  • Personalize your template by adding text overlays, stickers or animations. Customize fonts, colors and animation styles to match your brand identity.
  • Choose a music track from CapCut’s library or upload your own. Sync the music with your video for a cohesive template.
  • Tap the ‘Play’ button to preview your template. Make adjustments as needed to ensure everything flows smoothly.
  • Once done, save the project and export the video. 
  • You can then use this exported video as a base template for future projects by importing it back into CapCut and replacing the media elements. 

This method ensures your content stays on-brand while also streamlining your workflow.

How To Zoom In on CapCut

Zooming in on a part of your video can add drama, emphasize a point, or improve the composition. 

  • To create a zoom effect in CapCut, select the clip you want to edit, then tap ‘Animation’ and choose ‘Zoom In.’
  • You can customize the speed and intensity of the zoom to match your video’s pacing. 

This feature is perfect for highlighting key moments, making your content more dynamic and engaging — essential for keeping your audience hooked from start to finish. 

Is CapCut Free?

Yes, CapCut is free to use, which is why it’s become so popular among creators and social teams. The free version is packed with powerful tools, from effects and filters to basic music and fonts, which allow you to produce high-quality content without spending a dime.

But if you want to go beyond the basics, CapCut does offer paid packages that unlock even more features. With a subscription, you can access exclusive effects, a wider variety of music and fonts and advanced editing tools that can take your videos to the next level. So whether you’re sticking to the free version or ready to invest more, CapCut has you covered — no matter your budget or creative needs.

How Much Is CapCut Pro?

If you’re ready to take your video editing game up a notch, CapCut Pro might be just what you need. The pricing is pretty straightforward: in the U.S., CapCut Pro costs $7.99 per month or a one-time $89.99 annual payment if you prefer to save a bit by going with the annual plan. If you prefer to pay for select images, you can buy the ‘Template Editing’ feature for $0.49 and one month of Pro for $11.99. 

This upgrade unlocks a treasure trove of advanced features such as premium effects, an expanded music library and more powerful editing tools — all designed to give your videos extra polish and flair. 

The Pro version can be a smart investment for social media managers who are serious about creating standout content. It’s perfect when you must go beyond the basics and create something truly eye-catching that aligns with your brand’s image. Plus, with the option to pay monthly or annually, you can choose the plan that best fits your budget and content strategy.

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Take TikTok to the Next Level With Dash Hudson

Brands can up their short form video and TikTok game by tapping into a few key Dash Hudson features. First, TikTok Insights are a must for brands wanting a deep understanding of its audience — here, you can find out which TikTok sounds are trending, how users behave and what content clicks with your audience most. Social Analytics and Monitoring are a great complement to TikTok Insights, allowing teams to keep a pulse on realtime content performance, so you can stay agile and keep doing more of what works, and less of what doesn’t. 

On the engagement front, Community Manager helps brands build a strong and active following by providing a one-stop-shop to view comments, reply, start and jump into conversations and get a deeper look at how users interact with the latest TikTok trends. What about driving traffic once you have engaged users? This is where LikeShop, Dash Hudson’s link-in-bio solution comes in. Here, you can drive customers to your storefront, other social profiles and any other webpage you want to pull focus to. Together, these tools help you create a video that helps drive real results.

FAQs

Does CapCut have a watermark?  

CapCut does include a watermark on videos exported with the free version of the app. However, you can remove the watermark by subscribing to CapCut’s premium service, which also offers additional features and tools for advanced editing.

How do you cancel a CapCut subscription? 

If you’re dissatisfied with your CapCut subscription, here’s how to cancel: 

  • First, go to the app store where you subscribed initially (such as the Apple App Store or Google Play Store). 
  • Navigate to your account settings. 
  • Then, find the subscriptions section and select CapCut. 
  • You can cancel the subscription from there, and it will not renew at the end of the current billing cycle.

Who owns CapCut? 

CapCut is owned by ByteDance, a global technology company known for content platforms like Douyin, Toutiao and, of course, TikTok.

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