Brands and marketing teams are honing their influencer marketing strategies more and more each year. In fact, brands are increasing their influencer marketing spend, with organizations projected to invest $9.29 billion in influencer marketing in 2025. By 2028, 91.2% of marketers will be using influencers in some form.
With this increase in marketing spend and time, teams need influencer platforms to ensure they’re making the most of their efforts and getting a holistic picture of their influencer efforts with tools that aid in content creation, creator management and more. To help your search, we’ve rounded up some of the most popular influencer management platforms and carefully considered their pros, cons and more. Which tool is right for you? Let’s find out.
Why Do You Need an Influencer Marketing Platform?
Influencer marketing platforms are important — some might say indispensable — to a brand’s social media marketing strategy. Social media has gone through a significant shift lately, with social commerce, entertaining content (think fast-paced, short-form videos like TikTok and Reels) and text-based communication like DMs becoming the most popular ways users prefer to engage with social media. What do these have in common? They all revolve around building a community, where users seek out like-minded creators, including influencers, to entertain them and educate them about new products, brands and services.
Brands that don’t work with influencers risk missing out on these ultra-engaged audiences. They also risk losing their share of voice and market share to their peers, who are likely tapping into brand ambassadors and influencer partnerships.
Top Influencer Marketing Platforms
Managing an influential and effective influencer relationship requires a lot more than simply sending over a contract. To fully understand the full scope and impact, social teams need influencer marketing software to provide detailed analytics, performance management and communication, preferably in one convenient tool.
Here are some of the most popular influencer marketing platforms, along with our breakdown of their key features, pros, cons and which industries each tool is best suited for.
1. Dash Hudson
Dash Hudson’s Influencer Marketing Measurement offers a comprehensive tool for brands to discover, collaborate and track performance. With the Relationships feature, brands can identify and reach out to potential influencers, manage their campaigns and analyze the impact of their influencer strategy from one central hub. What’s more, its intuitive and clean interface simplifies content approval, makes communication seamless and more.
Pour :
- Comprehensive Analytics: Provides detailed insights into influencer performance, helping brands make data-driven decisions.
- User-Friendly Interface: The intuitive design makes it easy to navigate and manage campaigns effectively.
Cons :
- Less robust creator discovery: Less creator sourcing features.
Best Suited For:
- All industries
2. Influencity
Influencity is an influencer management tool designed to help brands and agencies find, analyze and collaborate with influencers. It offers advanced analytics to provide insights into influencer performance and a vast database to simplify the search process for the right partners. The platform also includes custom campaign tracking, so brands can monitor and optimize influencer strategie on Instagram, TikTok and YouTube.
Pros:
- Advanced analytics capabilities.
- Vast influencer database.
Cons:
- Less intuitive interface.
- Slow customer support response times.
- Expensive pricing.
Best Suited For:
- Fashion, Beauty
3. Upfluence
Upfluence is a platform for influencer marketing that offers support for affiliate programs and partnerships from brand ambassadors to user-generated content (UGC). Upfluence’s platform offers features geared towards influencer discovery, influencer management, influencer payment and overall campaign tracking. What’s more, they offer some free features for users, like a fake follower checker, which are perfect for small teams with less budget to spend on their tech stack.
Pour :
- Powerful search engine with detailed filters.
- Seamless integration with e-commerce platforms.
Cons :
- Can be difficult to navigate.
- Steep pricing for small businesses.
- Time-consuming setup process.
Best Suited For:
- E-commerce, Technology
4. GRIN
GRIN is an influencer marketing platform built specifically for e-commerce brands. Their influencer platform has tools for brands to discover, recruit and manage influencers. With built-in community management tools, it also helps teams streamline their workflows to build relationships with their influencers, and in turn, their audience. GRIN also offers automated email communication features to help make reaching out to influencers and keeping track of deadlines easy and efficient.
Pour :
- Easy integration with e-commerce platforms.
- Robust tracking and analytics to measure campaign performance.
Cons :
- Expensive for small businesses.
- Slower customer support response times.
Best Suited For:
- Marketing, Finance, Developers
5. LTK
LTK, formerly rewardStyle, is an influencer management tool meant to help brands and influencers collaborate. It allows influencers to easily monetize their content through affiliate links while also sharing a wide network of influencers for brands to source from. LTK helps simplify the process of finding and partnering with influencers and measures the success or failure of influencer-led campaigns. The platform also offers streamlined communication tools which makes it easy for brands and influencers to coordinate their tactics — what’s more, the platform offers helpful insights to consumer behavior to help teams hone their social commerce strategies.
Pour :
- A wide range of influencers to source from.
- Strong tracking and analytics to measure campaign performance.
Cons :
- Expensive for small businesses.
- Slower customer support response times.
Best Suited For:
- Fashion, Lifestyle
6. Creator Co
Creator Co offers an all-in-one platform to scale influencer and affiliate marketing campaigns, including tools to discover, manage and track influencers. Creator Co specifically focuses on helping brands reach niche audiences through partnerships with small influencers to foster more meaningful engagement and authentic connections with a brand’s target demographic, including influencer onboarding, so you ensure each influencer you work with knows what to expect and has the tools they need to succeed. The platform also has reporting features like influencer discovery and Stories and Reels reports, so brands can measure all areas of their campaign for a holistic look at their success.
Pour :
- Focus on micro-influencers for niche industries and audiences.
Cons :
- Limited search functionality.
- Limited customization options for campaign workflows.
Best Suited For:
- Beauty, Health and Wellness
7. Ubiquitous
Ubiquitous is a tool that lets you streamline your influencer marketing process for brands and agencies. It offers features to discover influencers, manage campaigns and analyze performance metrics. Ubiquitous has a user-friendly interface and advanced targeting abilities, which is helpful for brands to find the right influencers that suit their specific needs. The platform also supports efficient collaboration between teams, enhancing productivity and campaign coordination.
Pour :
- Strong customer support and responsive Chatbots.
- Flexible customization and sorting options.
Cons :
- Lacks integration options for certain third-party tools.
- Lengthy onboarding process.
Best Suited For:
- Fitness, Travel
8. Viral Nation
Viral Nation provides brands with influencer marketing campaign solutions, like influencer discovery and campaign management in a single platform. Viral Nation is known for having an extensive network of high-profile influencers and its ability to create unique strategies tailored to specific brand goals. Additionally, their analytics and reporting tools help brands measure campaign effectiveness and make data-driven decisions.
Pour :
- Extensive network of high-profile influencers.
- Ability to create bespoke marketing strategies.
Cons :
- Premium pricing can be a barrier for smaller businesses.
- Overwhelming range of features for new users.
- Potential delays in campaign execution due to high demand.
Best Suited For:
- Gaming, Entertainment
9. Modash
Modash is designed to help brands discover and analyze creator collaborations across social media platforms. It offers both audience and influencer analytics tools to manage influencer relationships and campaigns. Modash offers in-depth reporting, although the interface is a touch less intuitive. This makes this platform a great option for brands who are mostly concerned with collecting data and perhaps less with managing their overall influencer campaigns. With Modash, brands can also conduct a competitive analysis and benchmark their performance against competitors.
Pour :
- Accurate and in-depth data on influencer audiences.
- Comprehensive search capabilities.
Cons :
- Less intuitive interface.
- Expensive pricing model for small brands.
Best Suited For:
- Fashion, Fitness
Measure Influencer ROI with Dash Hudson
Curious which creators are making great Instagram UGC? What about help with sourcing influencers? Dash Hudson’s Influencer and Creator ROI solutions help your social team source and manage influencer relationships (and the rest of your social strategy) from one convenient tool. Predict the potential performance of earned media and source trends with Visual IQ, measure the ROI, earned media value and impact of your influencer campaigns with Relationships and more to refine and optimize your influencer campaigns.
.webp)
