Dive Into Instagram’s Best Swimsuit Brands

In 2023, Global Market Insights estimated that the global swimwear market was $20.7 billion USD and growing steadily year after year. Of the most popular swimwear styles, bikinis remained the most popular, generating $8.1 billion in revenue last year. 

For 2024, women’s swimwear trends are embracing ruffles, scoop necks and micro bikinis. According to Stylight, a fashion-focused search platform, these styles have seen a significant increase in clicks throughout this summer. Despite seasonal changes, the swimwear industry is growing — let’s dive deep into how the top brands on Instagram engage their followers and continue to grow.

We have analyzed 768 fashion brands from January 1, 2024 to August 30, 2024, to spotlight the top 10 best-performing swimwear brands on Instagram. These standout brands shine in the swimsuit niche with the fashion industry with engaging content, strong follower growth and loyal communities.

The overall engagement rate from these selected brands is 0.88%, while the Industry Benchmark engagement rate (an average selected from a curated set of brands within a particular industry) is 0.20%. The following accounts are sorted by greatest to lowest engagement rates.  

These brands’ ability to connect with followers through authentic storytelling and innovative social media marketing strategies sets them apart, drives impressive engagement rates and solidifies their status as leaders in the swimsuit and fashion industry.

1. Jaded LDN Swim (@jaded_swim)

• Followers: 79.3K
• Follower Growth Rate: 33.98%
• Engagement Rate: 1.45%

Jaded Swimwear captivates their 79.3K followers with aspirational, high-fashion content set in luxurious locales, like Mykonos beach clubs. 

With a 33.98% growth rate and 1.45% engagement rate, their visually stunning photoshoots exude exclusivity, making every post feel like a chic editorial spread. Jaded Swim's blends beachwear with fashion and aspirational travel-inspired visuals drives an elevated Instagram presence that resonates deeply with its audience.

2. Londre (@londrebodywear)

• Followers: 139K
• Follower Growth Rate: 3.43%
• Engagement Rate: 0.52%

As a women-led, sustainable swimwear brand, Londre’s Instagram paints a picture of environmental responsibility and inclusivity. Its feed is filled with real women confidently modeling vibrant swimwear, set against jaw-dropping beachscapes. This authenticity and aspirational content promotes environmental responsibility and inclusivity, building a loyal and engaged following. 

With this content mix, Londre drives a 0.52% engagement rate and steady 3.43% follower growth. By championing diversity and eco-conscious fashion, Londres positions itself as a leader in the sustainable swimwear market, promoting body positivity and environmental responsibility.

3. Frankie’s Bikini’s (@frankiesbikinis)

• Followers: 1.4M
• Follower Growth Rate: 3.60%
• Engagement Rate: 0.43%

Who hasn’t heard of Frankies Bikinis? With over 1.4 million followers, they offer bright, fun and flattering bikinis for all body types. Their vibrant Instagram page reflects this, fostering a strong sense of community. 

With a growth rate of 3.60% and an engagement rate of 0.43%, Frankies Bikinis is rapidly expanding its reach by maintaining an active, enthusiastic audience with influencers and creators. Its playful, on-trend and inclusive designs resonate deeply with their followers, generating demand for their styles and its content.

4. Aerie (@aerie)

• Followers: 1.6M
• Follower Growth Rate: 2.34%
• Engagement Rate: 0.26%

With styles that flatter all body types, Aerie Bikinis are a fan favorite. Aerie offers a range of styles from modest to cheeky and colors from vibrant to neutral. 

This inclusive approach resonates with their audience, contributing to a social media presence with 1.6 million followers and a 2.34% growth rate. Their engagement rate of 0.26% reflects a dedicated fan base that interacts with their content, showcasing the brand's commitment to diversity and inclusivity.

5. SKIMS (@skims)

• Followers: 6.1M
• Follower Growth Rate: 9.18%
• Engagement Rate: 0.22%

The SKIMS Instagram account is a masterclass in sleek, body-positive branding. With 6.1 million followers, and a 9.18% follower growth rate and an engagement rate of 0.22%. 

The feed feels inclusive and relatable, blending aspirational imagery with practical, real-world vibes and celebrity endorsements featuring trending stars like Charli XCX and Sabrina Carpenter. SKIMS frequently collaborates with influencers and uses reels to engage their followers. For their swimwear line they recently collaborated with Team USA, which could relate to their high follower growth in August. 

6. Solid & Striped (@solidandstriped)

• Followers: 351K
• Follower Growth Rate: 11.63%
• Engagement Rate: 0.19%

With 351K followers and a strong 11.63% growth rate, Solid & Striped delivers a mix of creator-led content and their own fun, carefree posts. Their feed evokes a sense of adventure and laid-back luxury, whether through exploring a new city or simply lounging by the pool. 

The brand frequently features user-generated content from influencers and creates its own fun and engaging posts. This mix of authentic UGC and original content helps maintain its vibrant and relatable social media presence.

7. L Space Swim (@lspace)

• Followers: 461K
• Follower Growth Rate: 0.97%
• Engagement Rate: 0.18%

L Space Swim has 461K followers, a growth rate of 0.97% and an engagement rate of 0.18%. Its Instagram embodies the ‘clean girl aesthetic’ trend with fun Reels, user-generated content and an optimized LikeShop profile for easy shopping. 

The feed transports followers to idyllic destinations while making it easy for them to shop for their next favorite bikini. By combining a dreamy, aspirational vibe with practical shopping features, L Space creates an engaging and enjoyable social media presence.

8. Vitamin A Swim (@vitaminaswim)

• Followers: 232K 
• Follower Growth Rate: -1.68%
• Engagement Rate: 0.16%

Vitamin A Swim’s California-cool aesthetic shines on their Instagram, focusing on organic, static content that emphasizes effortless style. 

Although their follower growth rate has slowed to -1.68% (likely due to their 12-year account age), their laid-back, natural imagery still draws in 232K followers and maintains a 0.16% engagement rate by connecting with fans who love the brand's signature relaxed vibe.

9. Andie Swim (@andie)

• Followers: 244K
• Follower Growth Rate: 7.82%
• Engagement Rate: 0.13% 

With 244K followers, a growth rate of 7.82% and an engagement rate of 0.13%,  Andie Swim’s Instagram is all about fun, playful content. 

Its Instagram uses color-matching content, GIFs and occasional dog posts, to keep its feed fun and engagign. This unique approach encourages interaction and makes it easy for followers to find and shop for swimwear through bringing attention to key product pages and selling with LikeShop links.

10. Hunza G (@hunza.g)

• Followers: 499K
• Follower Growth Rate: 13.04%
• Engagement Rate: 0.11%

If you want to talk about ‘cool girl’ vibes, Hunza G's Instagram is the place to go. Their content showcases some of the coolest women in fashion, including Bella Hadid and Rosie Huntington. They offer a range of bikinis in vibrant colors, creating a stylish presence that appeals to their trendsetting audience.

With 499K followers and a 13.04% growth rate, their content strategy speaks directly to a fashionable, confident crowd, while their 0.11% engagement rate shows their growing influence in the fashion world.

Retail and fashion brands in the swimwear space can use Competitive Insights to compare metrics to contextualize dips in performance and benchmark themselves against other competitors in their niche to increase engagement, entertainment score and more. 

Swimwear brands can also tap into social commerce solutions like LikeShop to highlight key product pages, promotions and seasonal buys. Shoppable Galleries offer another way to give your social media campaigns new life on your website. This lets your team easily highlight UGC and provide another shoppable touchpoint to help convert shoppers.