Creator, organic and paid are staples in a social media marketer’s repertoire, but rapid shifts in the industry mean that the way these pillars interact has changed. New opportunities have emerged for marketers that are able to pull each lever strategically, and brands that are getting it right are seeing monumentally higher engagement rates, impressions and e-commerce sales.
Dash Hudson’s 10th edition of the Social Media Trends Report highlights how brands are perfecting the content lifecycle with use cases and provides social media trends to help you take your strategy to the next level.
Social Media TREND #1
Cross-pollination of different content pillars drives meaningful results for brands. Dash Hudson looked at the Instagram brand marketing trends of more than 900 brands to understand how companies are building out strategies, the inherent benefits of each pillar and how they can be leveraged effectively.
Social Media TREND #2
You know which KPIs you want to grow in 2024, but how do you get there? Dash Hudson analyzed the performance of creator, organic and paid across various metrics to understand where each type excels, along with the most impactful use cases for marketers today.
Creator
Excels at connecting with niche audiences and amplifying engagement.
Organic
Excels at building brand loyalty and maintaining an engaged community.
Paid
Excels at growing brand awareness.
Engagement Rate
Comments
Likes
Impressions
Video Views
Most Effective
Least Effective
Creator
Excels at connecting with niche audiences and amplifying engagement
Organic
Excels at building brand loyalty and maintaining an engaged community
Paid
Excels at growing brand awareness
Engagement Rate
Comments
Likes
Impressions
Video Views
Most Effective
Least Effective
Social Media TREND #3–5
Amplifying content breaks it out of a platform’s algorithm and places it directly in the feeds of target audiences. This approach excels at expanding brand awareness, but what else does it accomplish for brands?
Dash Hudson conducted three studies on consumer behavior trends and uncovered the following:
Video Views:
+279%
Impressions:
+98%
Comments:
+43%
Likes:
+35%
Dash Hudson determined that entertaining content drives higher boosted performance. Brands that boost content with an Entertainment Score greater than 5/10 see +279% more video views on average.
Social Media TREND #6
TikTok Shop may be new to most marketers, but it has been a staple in the UK for two years. Dash Hudson conducted a study with NielsenIQ on the top-performing beauty brands in the UK to uncover early insights on consumer trends and how to win, and the results are encouraging.
The top five UK beauty brands dominate with 1/3 of all TikTok Shop sales, and they do so with relatable and entertaining content that surpasses industry benchmarks.
Top-Performing UK Beauty Brands on TikTok Shop:
+121%
Shares on Average
+82%
Video Views on Average
Dash Hudson’s latest report connects the dots between community and social media performance, designed to help you propel your strategy forward.
The data utilized in the Social Media Trends Report was sourced from social media management platform, Dash Hudson. The dataset is comprised of content from over 900 global brands—both customers and non-customers—spanning across 12 industries on multiple platforms. The timeframe for data collection encompassed all of 2023.