Frequently asked questions


We aim to work with great brands, both emerging and established, who are looking to optimize their Instagram accounts and better understand their ROI in order to engage their audience and grow.

The stronger the following, the more sufficient the data. Drop us a line if you want to find out if your brand would be a good fit.

Let’s check the following first: Are you typing your password incorrectly? Did you make sure your caps weren’t locked? Have you forgotten your password? Happens to the best of us. Reset it by clicking ‘Forgot Your Password’ on the login page. If the problem persists, email us, and we’ll get right on it.

Slow down, sport. You’ll have to chat with our team first. It’s only once we’ve had a chance to learn more about how we can help that you’ll be given access to the platform.

Dash Hudson is a full service Instagram marketing platform that provides brands with the ability to:

  • Monitor Instagram ROI through deep analytics and insights
  • Measure and improve content performance
  • Measure influencer ROI
  • Provide real-time data to help you understand what is working for you
  • Schedule and publish Instagram posts
  • Turn your Instagram account into a major traffic or revenue driver, and monitor related analytics
  • Collaborate with top quality influencers
  • View weekly or monthly competitive and custom reports

We offer custom packages based on your unique needs and the type of features your brand is interested in.

For more information on pricing specific for your brand, email us and let us know what features you’re interested in.

Your ‘Most Influential Followers’ are your top followers based on their individual follower count.

Your ‘Key Fans’ are your most influential followers based on engagement. In other words, they have big audiences, plus they’re engaging around your brand (tagging you, liking your content).

#Protip: Add them to your Relationship IQ to monitor their interactions with your account and to see how many followers they’re bringing you when they tag you.

UGC can take a bit of time to fully populate inside the platform. There’s billions of photos out there, yo. We do make sure to show brands the most influential posts first, however, the process can be expedited through Relationship IQ. It's important to add any influencer who you are looking to track to RIQ for quick specific insights.

Easy peasy. Head to ‘UGC’ located in your left tool bar and then select ‘Organic Reach’. At the top of the screen, you’ll see a dropdown menu that allows you to select a custom time period. Enter the desired window and watch the posts attributed to it populate below the graph. They’ll appear in order of reach, which means that your most influential post will be located on the top left, and so on.

Yep! Anytime you add a hashtag to the Hashtag Monitor, we’ll also show you all associated tags (or ‘people also tagged’) right below the one you entered. Select any one of them to monitor in combination with the original hashtag. Snazzy.

Relationship IQ begins working from the moment you enter the username of the influencer who you wish to track into our platform. We are not able to guarantee retroactive data, so it’s important to make sure that you enter the username prior to any collaborations.

If you entered your influencer’s username into Relationship IQ prior to their post and you are still not seeing any data, let us know through the chat function located at the bottom right side the platform and we’ll fix you up.

In order to ensure the most accurate estimate of new followers to an account based on a specific post, we track follower acquisition within a conservative time window. We recommend that brands check their follower growth under ‘Your Followers’ in conjunction with Relationship IQ to get a broader idea of the post’s impact. A spike in followers should be observed right after a post having mentioned or tagged you has been published. The majority of these new followers will be directly related to it, but because of other activities that take place on Instagram at any given moment, we cannot attribute all of the new followers that the account gains in that particular timeframe to the promotional post.

The average engagement rate for most brands sits around 1%. If your average engagement rate is falling below that level, we recommend that you take a look at these 4 ways to get beautiful content for you brand's Instagram feed to boost your engagement.

Add any original content or user-generated content to a board by clicking on any post inside the Dash Hudson platform, selecting ‘Save To’ from the pop-up, and then checking off which board(s) you would like to add it to.

It depends on what you are looking to evaluate. Brands use boards to delve into everything from content performance, to campaign performance, to influencer performance and everything in between. Check out how we used boards to uncover one brand’s best performing posts based on engagement. The possibilities with boards are truly endless.

Posting from the scheduler is super duper easy. First, make sure you get the Dash Hudson For Brands app because that’s where you’ll be posting from. The great thing about the scheduler is that you can either choose specific times to publish your photos, or simply use it as a tool to keep a bank of saved content to post at your whim.

If you’ve timed a photo to go out at a specific time, the app will send you a notification to let you know that it’s ready to post. Go into the DH for Brands app, tap the photo that is ready to post, which will be indicated in green, and then tap ‘post now’. If you’d saved it with a pre-written comment, it will copy automatically onto your clipboard as Instagram opens.

Paste your caption into the designated box and proceed to post as you normally would on Insta.

The process is the same for unscheduled photos, minus the notification part. You can head to your ‘Unscheduled Posts’ in the app at any given time to publish any of your saved photos you’d like to publish. Hit ‘post now’ and follow the same steps listed above.

Under Instagram’s regulations, all posts must be published directly on the app and therefore brands are responsible for hitting the share button themselves. No bots allowed! Dash Hudson’s Scheduler will save you precious minutes by taking you through all of the steps prior to posting time so that you don’t have to do any heavy-lifting in the middle of brunch on Saturdays.

Have you tried refreshing? If so and it’s still acting up, send us a message through the chat function located on the bottom right to let us know what’s up. We’ll waste no time looking into this for you!

We sure can (for a fee)! The cost will depend on two things: the amount of names you are looking for, as well as the criteria that you are looking to filter (i.e. top 100 followers that have a follower count greater than 100K).

Email us for pricing. We do a bunch of other rad custom reports too.

You know it, pal! Anywhere you see a CSV function, you can export to excel. Like magic, but actually a spreadsheet.

YYou guys work hard to create beautiful feeds, and we’re looking for the best Instagram content creators out there to work with our incredible aspirational brands for a match made in heaven. Generally, you should have at minimum 10,000 followers and a solid history of amazing posts. We’re also looking for people who want to excel and make the most out of the partnerships they build on Dash Hudson.

Drop us a line if you want to find out more about the application process.

Slow down, sport! Our platform is by invite only to ensure the highest level of quality for our brands. Think we’re missing out by not knowing about your Instagram account? Feel free to apply to get on our radar. Our team will contact you if you’ve been approved, at which point we’ll give you access to the platform so you can get going.

It’s a simple process: sign up with your name, email address, and create a password. Make sure your email is one that you check frequently, cause that’s how you’ll be notified about platform updates, as well as reports and progress on campaigns you’re involved with.

You’ll then need to connect your Instagram account, so have your username and password ready! Like you’d ever forget that, Instagram is life. This lets us finish creating your profile, but don’t worry, it only gives us access to your list of followers and nothing else.

If you’re having trouble logging in, it could be because you forgot your password, silly! Happens to the best of us. If you made sure your caps weren’t locked and it’s still not letting you in, try resetting your password by clicking ‘Forgot Your Password’ on the login page, and if the problem persists, email us and we’ll get right on it.

In short, yes. We have no rights access and are not able to view your password. This simply allows us to connect your account so that brands are able to view your beautiful profile once you’ve applied for a campaign inside the Dash Hudson platform.

Influencers are paid through PayPal. Once approved for a project, our team will contact you for your PayPal information, and payments are processed within 5 days of your post having gone live.

If you haven’t created a PayPal account yet, get on it!

We retain 10% of your payment to cover all the transaction and administrative fees. Please be sure to consider this before submitting your rate in any campaign proposal.

You want to get paid for your work fast, and we want to be the best in the business at getting you your money. For that reason, payments are processed within 5 days of your post having gone live.

If you haven’t received your payment within this time period, please let us know! The quickest way to contact us is through the chat function inside the platform (bottom right).

Dash Hudson is free for influencers. No crazy agency fees, or hassle in trying to get paid.

You may already have an idea about how much you should charge per post from previous work. The amount brands are willing to pay per post should also be some indication. Other important things to factor in your cost are the size of your audience and your engagement rate (like:follower ratio).  If you want to learn more about how you should price your work, drop us a line. We’d be happy to help you out.

No need to stress it, no one is looking for an essay here. Just a couple of lines on what you can offer (the style of post, your engagement rate, a related blog post, etc.) and a few words on why you think that you would be a good fit for the campaign.

It depends on the nature of the brand. Food brand? Yes, factor in the purchase of the ingredients into what you will charge for the post. Apparel goods? Absolutely not. These types of labels will gift you the product(s) that you are being paid to promote.  The gifted item(s) will be on top of the amount you are paid for the sponsorship.

Yes, all posts and captions must be approved by the brand prior to being published. This helps to ensure that all required hashtags and @ mentions have been included, and that your photo meets the brand’s guidelines. Our Workrooms provide a practical space for communication between you and the brand, as well as make the approval process easy with a dedicated spot to upload your shot.

That said, it must be noted that photo approval is not for the brand’s creative control; it’s to ensure that the brand is satisfied with the quality of the photo and that the style fits within their parameters (i.e. ensuring that a competitor is not being featured in the same post). We believe it to be tremendously important that creative control be left to the content creator to ensure authenticity and maximal engagement.

We will notify you via email when your post has been approved and will also provide you with a reminder of your posting date. Be sure to publish on the agreed upon date in order to receive payment!

By working with the right Instagram influencers, you will help build your brand awareness, get new followers and acquire new potential customers. It’s important to know going into a campaign what your goal(s) is(are). (Brand awareness? Visibility? Growing your audience? Sales?)

When building your campaign, be as clear as possible about the type of influencers you want to work with, which ties into your goals, as well as what you will expect from them.

Things to include in your campaign brief:

  • Your website: Linking your website is important! This way the influencer can find out more about you with a simple click.
  • Why your company is great: Don’t be afraid to sell why you will be an awesome partner, and highlight how amazing your brand and products are. You’ll receive more proposals if you do.
  • Minimum requirements: List any minimum follower requirements you may have, although we recommend you be open to working with influencers of all audience size.
  • Location requirement: If your company only ships or sells services to certain locations, be sure to state that or to source influencers who hail from that particular place.

The Dash Hudson campaign management tool enables brands to work with up to 50 influencers at a time, and we recommend working with at least five influencers per campaign for impactful visibility.

Use the workroom as an opportunity to get to know the influencers you are working with and build a positive relationship.

Our team approves every campaign before it can be viewed and responded to by influencers. We do this to keep the quality up to our high standards, which in turn benefits both brands and influencers. The approval process also acts as a checklist for us to ensure that all of the information needed to make it a success has been included. If your campaign has not been approved within 48 hours, contact us.

Most common reasons for campaigns not being approved:

  • Poorly written and unclear campaign description
  • There’s nothing out there about your company, so…
  • Your product or service isn’t live yet
  • Your product isn’t a good fit, and we unfortunately can’t help you

We’re open to working with many different types of brands, but it’s not always going to be a match made in heaven. If you don’t hear from us about why your campaign was not approved, make sure to reach out and we’ll fill you in.

We request that all influencers reply to campaign matters in at timely manner. But influencers are people too, and they get busy.  Please give your prospective partner 48 hours to respond unless it’s an emergency.

In the rare instance where you are unable to make contact with the influencer you hired, email us and we’ll get in touch with them directly on your behalf. Include the name of the campaign and of the influencer. In the very rare case that the influencer cannot be contacted, we’ll return the campaign funds to your account so that you can hire another, more punctual, influencer.

Yes, all photos and captions must be approved by the brand prior to being published to ensure that all mandatory hashtags and @ mentions have been included, and that the image meets all the requirements. Our Workrooms make this process easy with a dedicated slot for the influencer to upload their photo to be previewed.

That said, it’s very important to understand that photo approval is not for creative control, but for quality and guideline check (i.e. ensuring that a competitor is not being featured in the same post). It’s crucial that creative control be left to the talent to guarantee authenticity – they know their audience best and what their followers respond to positively! The reason you selected your particular Instagrammers is because their aesthetic aligned with yours, so let them do their thing.

It’s super rare that a brand doesn’t like a post once it’s been created, but it does happen. When that’s the case, it’s often because expectations weren’t managed from the beginning, which is why it’s critical that you be very clear about what you want and if you have specific requirements. Just always be mindful of not dictating too much creative direction.

#Protip: these are not ads, they are lifestyle posts, and the more organic-feeling they are, the better they will perform!

If something goes horribly awry, send us an email with the campaign and influencer names, along with a description of the issue, and we’ll go back through your interactions with the influencer to assess the situation. If expectations were set and not met, we’ll refund your account so you can hire someone else.

We will provide you with a list of influencers based on your specifications, aesthetics and budget. From there it’s up to you to choose among the proposals you receive. Lucky you, we wrote a blog post on this. Bam.

Once your campaign has been approved, it will be live in the platform and ready to be responded to by influencers. Here are a few handy tips to ensure campaign success:

Influencer Proposal Breakdown


When you find the perfect influencer for your campaign, click to accept! At this point we will ask you to fund the campaign. It’s important to note that we do collect funds from you during this step (either via credit card or alternatively arranged payment methods), but they are held in escrow until everything wraps. The reason for that is to be able to issue a quick refund if for some reason one of your influencers does not perform the work. Don’t worry, your commissioned content creators do not get paid until you have approved their photos and captions. We got you.


If for some reason an influencer isn’t a fit for your campaign, don’t hesitate to hit decline. No big deal. We’ll move the proposal to declined status and do the same for the influencer. We recommend that you reject proposals if they aren’t a fit so that the Instagrammers are able to manage plans for their other jobs. It’s only fair.

Request Changes

If there are missing details in the proposal, or if you have any questions for your applicant, you can request changes no problem. Once you do so, the influencer will have the option to accept, reject, or send you back the requested info.

Building Out Your Campaign

Once you’ve selected the content creators you want to work with and have accepted all of the proposals you were interested in, start the conversation! You’ll get an individual Workroom to connect and communicate with each one of them and begin giving them all the details they should have, as well as gather all of the information that you might need from them.

We keep you safe through an escrow agreement, where we ensure that influencers receive payment only once you have received their approved work.

In addition, we make sure to do all that we can for content approval rights in order to grant you full commercial rights to any of your campaign images. Easy, effortless and worry free.