Case Study: Clique + Who What Wear

Who What Wear
Creates Paid Social
Content That Converts

Learn how Who What Wear tapped Dash Hudson’s Story Studio to enhance its Instagram
Stories ad creative and effectively increase ROI on the brand’s social advertising.

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Improvement in Cost Per Result
From Story Ads

Making a Statement with Instagram Stories Advertising

Clique’s fashion and retail resource Who What Wear is the ultimate destination on Instagram for the fashion obsessed. With a dedicated community of well over 2M, a timely and engaging paid social strategy is an important part of Who What Wear’s growth tactics. So it only made sense for the paid social team at Clique to turn to Dash Hudson’s Story Studio to elevate its Instagram Stories advertising.


  • Why Who What Wear ads created in Story Studio drastically outperform typical creative.
  • How Dash Hudson's Story Studio allows brands to customize ads, be creative, and A/B test Instagram campaigns.
  • Who What Wear’s approach to tactfully creating ads in Story Studio to drive ROI, boost engagement, and increase readership.
Read the Case Study

I love that there are so many options in Story Studio—because we’re not always linking to an email subscriber form. This gives us wiggle room to play, get creative, and even A/B test between templates.

Allie Mitchell, Paid Media Manager at Clique